Brand Kenya Board Jobs Career Opportunity.

Are you a self-driven patriotic Kenyan looking to bring positive change to our Country? Are you
passionate about Kenya’s image? Do you prescribe to our National values? Are you looking to make a
difference in our Country? If yes, then you are the employee the Brand Kenya Board is looking for.
The Brand Kenya Board (BKB) is a state corporation established through Legal Notice number 38 of
2008 under the State Corporation Act (Cap. 446).

The rationale behind the establishment of the Board was the Government’s commitment to put in place an integrated coordinating mechanism for building and enhancing the Country’s image, national identity and rallying its citizens behind it.
The Board’s Mandate is to manage and enhance the country’s image by ensuring that a Kenya Brand is
created, harnessed and sustained as a platform for communicating the Country’s competitive advantage
both internally and externally.

The Board now seeks to strengthen its team by hiring valued talent to fill the following position:

1. Director Marketing Ref: BKB/DM/01/01-2011Reporting to the Chief Executive Officer, the Director Marketing will be responsible for both the national
and international marketing/branding functions of the Board and will work closely with the Strategic
Communications team to deliver quality country branding programmes.

The Marketing Director will formulate and implement the Board’s marketing strategy; branding policies
and procedures; and track and manage the country’s image and identity.
He/she will be responsible for identifying and managing the key pillars of country branding at both
National and International levels which include but not limited to the sectors of tourism; culture;
investment; Kenyan people; Kenyan goods and services; governance and public diplomacy.
He/she will also advice the Board on all matters regarding internal and external branding of Kenya.

Key responsibilities and duties:
• Develop and implement a country brand identity and image which positions Kenya optimally in terms
of investment, creditworthiness, tourism and international relations;
• Develop and implement an internal branding strategy for uniting Kenyans and provide them with
positive information about the country in order to promote patriotism, national pride and cohesion;
• Develop and implement an integrated branding strategy for Government and private sector for
international marketing of Kenya;
• Regularly interact and work closely with key country branding stakeholders to promote the best
interests and convergence of country branding initiatives and objectives to ensure implementation of
the country brand master plan;
• Provide leadership to both internal marketing and communication resources and external agencies
engaged by the Board to achieve effective marketing and communication goals for the Board;
• Design, plan, and implement the Board’s marketing/branding plans and operations and administer
approved annual marketing budget.
• Be responsible for all personnel within the department; oversee their career growth and development,
training and motivation needs; and
• Be accountable for the general performance of the Marketing Department;

Key qualifications:
• A Masters degree in Marketing, Business Administration, International Relations, or equivalent with
strong bias to marketing;
• A post graduate qualification in marketing/branding;
• At least ten (10) years experience in a dynamic marketing and/or communication function within the
private or public sectors; and,
• A proven track record in managing marketing/branding programmes;
Competencies and attributes:
• Strong leadership/people management skills with ability to inspire others and build effective teams;
• Strong business/financial management skills;
• Decision making, analytical and problem solving skills; and• Excellent interpersonal, verbal and written communication skills.
• Ability to network

The successful candidate will work on a three (3) year contract renewable subject to satisfactory
performance of the roles and responsibilities. An attractive remuneration package commensurate with
the responsibilities of the position will be negotiated with the right candidate.

If you believe you possess the abilities to meet the requirements for this position, please submit your
application with a detailed CV, stating your current position, remuneration, e-mail, and telephone
contacts. Further, submit your application together with copies of your professional and academic
certificates and any other testimonials quoting the position and reference number on both the application
letter and envelope.

Brand Kenya is an equal opportunity employer and only short listed candidates will be contacted.
To be considered, your application MUST be received by close of business on 26th January 2011
addressed to:

The Chief Executive OfficerBrand Kenya Board NHIF Building 4th FloorP. O. Box 40500 – 00100,
Nairobi, KENYA.

“Making Kenya a better place to visit, work, live and invest”.

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