Category Manager at BIC

BIC products provide easy answers for everyday needs. In creating its first product, the BIC Cristal ballpoint pen, BIC chose to go straight to what’s essential: create something for everyone to use that is simple, yet reliable, and provides a solution for something that we all do.

MAIN PURPOSE

• Analyze data (Nielsen | In-Market Sales | Trade Intelligence | RGM) and drive insights to deliver the Business and Category growth objectives.


• Define channel guidelines across Category Management levers with a focus on: –
  
  
  
  • Driving incremental sales and profit for BIC and Retail partners
  
  
  • Gain optimized distribution and visibility for BIC products in the retail environment.
  
  
  
  


• Provide analytical inputs on category opportunities.


• Drive alignment between the functions involved in Trade Marketing & Category Development (Marketing, Sales, and Nielsen, RGM) and coordinate programs and actions needed to implement recommendations.


• Lead identified category management projects.


• Translate global Category Management strategies by Category into locally relevant strategies where applicable.


• Build relationship and communication with the Marketing and Sales Teams, driving alignment on opportunities and building data credibility with the teams.

Main Responsibilities / Tasks

• Implement and drive the POSM and merchandising standards within various channels


• Provide strategically focused, decision-making support to the Marketing and Sales Departments to maximize customer focused opportunities.


• Monitor and track internal and external performance of key Marketing and Sales initiatives.


• Ensure that planograms are built on accepted industry guidelines, tapping into the Global Category Team.


• Attend meetings with Key Account Managers to assist with delivering the Category plans.


• Identify key performance gaps and opportunities across the categories.


• Tracking performance, new product innovations, pricing and distribution of competitors and their products.


• Development and maintenance of trade stories by Category aligned to Global category priorities and insights.


• Competitor analysis and understanding.

Key performance Indicators/ Key Figures

• Interaction and collaboration with key stakeholder in Sales and Marketing to develop and enhance strategies to deliver the operating plan.


• Visibility and Distribution gains of each POP.


• Build and develop sustainable collaborative relationships with external data service providers.

Requirements

Qualifications And Technical Skills

• Category Management Experience in FMCG


• Data Analytics experience within Global/International Agency


• Marketing degree with statistics as a major


• Strong computer literacy in Nielsen Software, Power BI, MS Excel, and PowerPoint

Knowledge, Skills, Competencies

R= Required D= Desired

Simple Criteria

• R – High Numeracy skills – detail analysis


• R- Excellent internal customer liaison skills and outstanding supplier relations & service excellence experience.

Complex Criteria

• R – Be able to influence and persuade others to take a specific course of action


• R – Energy and passion for achievement of own commitments and delivering company objectives


• R – Building strong relationships with key internal and external customers


• R – Respect others and mange diversity regarding diverse cultures, management styles


• R – Consistently manage projects and meet deadlines as per expectation, be well organized


• R – Think creatively to deliver practical solutions to problems


• R – Good communication skills


• R – Understanding of the decision-making process


• R – Influencing skills


• R – Ability to Multi-tasking, detail driven and focused


• R – Deadline driven


• R – Drive for Results


• R – Action Orientated


• R – Must be able to work under pressure


• R – Must be numerically strong

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