Research & Data Analysis Manager Job in Kenya

Research & Data Analysis Manager

Responsibilities:

• Marketing lead for all external research and internal performance analytics reports including flyer performance reporting, Brand tracking, Advertising tracking, NPD, and ad hoc projects.
• Serve as the primary point of contact for Senior Leadership for Client, Product Channel and Marketing analytics and insights and provide deep analytical expertise as it relates clients, prospects, markets, channel, and products (beyond scope of product manager) including behavioral and business analysis.
• Conduct / oversee customer and marketing analytics providing strategic and tactical business decision support and develop a fully integrated competitive picture and provide insight/foresight to support bank sales strategy development.
• Consult within a team of analytics professionals in data management, developing both business and technical competencies and leverage appropriate internal and external resources to achieve goals.
• Strategic decision support – project-based and ad hoc research and business analytics to structure, inform, and drive critical business decisions within divisions and/or at the corporate level.
  
  
  
• Provide holistic insights by filling information gaps using a variety of sources, from primary and secondary research to competitive insights and in-house data analytics, as appropriate.
• Working closely with Marketing Director on the development of any needed sales collateral and brand positioning tools including, but not limited to presentations, media kit sheets, sell sheets, competitive overviews.
• Increase the international intellect across marketing and the wider business from a market and consumer outlook, at an EMEA perspective, through identifying and leveraging of actionable insights surfaced from both existing and primary research.
• Contributing to the profitable top-line growth of a publicly traded consumer-focused company by uncovering behaviors and insights that result in breakthrough insights.
• Challenge the traditional research method status quo.

Requirements

• Bachelor’s degree or its equivalent.
• At least 4 years’ experience in FMCG or a research agency.
• Strong analytical and problem-solving skills.
• Very detailed and research oriented.
• Must possess an inquisitive and creative mind.
• Strong understanding of consumer behavior.

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