Sales Manager Small Holder (SH) Job, Current Kenyan Sales & Marketing Jobs 2023,


Role Purpose.



  • To contribute to the development of the small holder business strategy and ensure as a member of the country management team it is delivered in line with agreed business targets and timelines

  • Manage customer relationships to gain a deeper understanding of their business and business needs to enable development of customized value offers that build a successful and sustainable business partnership.

  • Work with the commercial team to implement the agreed customer strategy, monitor effectiveness and adjust as required, to ensure marketing and sales targets for the customer and territory are achieved.

  • To achieve agreed sales targets in accordance with the Kenyan strategy and objectives and ensure a strong link between Seeds & CP.


Accountabilities.



  • To assist in development of small holder ICS strategy including sales plans, targets and expense budgets.

  • To assume responsibility for realising the required growth of the business in Kenya with due consideration/assessment/management of all (financial) risks involved.

  • To fully understand key competitor offers & adjust / develop strategy accordingly in the small holder segment

  • Works within the sales and support teams for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with company vision and values

  • Act as key contact / interface for all Syngenta businesses to customer.

  • Overview potential agribusiness partners for distribution of the company products and offers

  • Overview channel structure, business model, capabilities and each channel’s role within the value chain to customer and adapt as required to meet the business needs.

  • To develop and implement agreed sales plans, targets and budgets for the small holder channel and ensuring that targeted market share is achieved.

  • To draw up Small holder BAP’s (to ensure must win battles for the small holder sector are won), and execute them according to identified time scale and budget.

  • To successfully manage a team of Area Sales Managers, Sales Assistants & Field Promotors

  • To work closely with marketing & other functions to ensure appropriate customer segmentation and appropriate value offers are communicated as part of the field support programme.

  • To overview sales budgeting and product forecasting – both seeds and crop protection products

  • Work in compliance with commercial policy of the country, HSE requirements, local legislation and competition law.


Knowledge Skills and Experience  


Critical experience and knowledge.



  • Extensive knowledge of the Kenyan agricultural sales environment, sales techniques and approaches

  • Strong people management and leadership skills

  • Language skills – must have excellent language skills o Swahili and English.

  • Key sales management skills; strong understanding of customer needs, structure and business drivers

  • Understanding of the agricultural competitive environment

  • Education level of undergraduate in BSc. Agriculture as a minimum


Critical leadership capabilities and skills



  • Sets ambitious business goals a demonstrates a high degree of ownership of agreed goals

  • Communicates with impact

  • Manages for performance and demonstrates a high degree of ownership

  • Strategic thinking and a good team player

  • Leadership – ability to lead, coach, drive and motivate individuals, teams and customers

  • Business delivery orientation

  • Develops people, organization and self

  • Focuses on customers


Critical  Success Factors



  • Delivering on the sector and zone business targets

  • Working closely with other functions, departments to enhance and implement the sector strategy

  • Create a sustainable and profitoable relationship with our channel

  • Develop, motivate and mentor the commercial team in your territory

  • Relationships developed with key stakeholders in the crop protection and seed business

  • Support design of systematic ways of collecting grower/ channel data


How to Apply


Click Here To apply


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