Sales Performance & Operations Manager- Kilifi at Clovers Management & Training Consultants Ltd

Success in the staffing industry depends on one thing: placing the right person in the right position. How is this accomplished? By knowing one’s clients and candidates! Since 1978, Clovers Management & Training Consultants Ltd. has worked with thousands of businesses We have created dedicated, long-term partnerships with our clients, and we take great pride in understanding each individual business’s needs

 

Duties & Responsibilities:

• To Lead back-office operations, ensure sales reporting, lead /interface field sales & plant support &
  
  Manage commercial resources for efficient use.
  
  Purpose of the position:
  
  To work within the Sales Performance team to effectively and efficiently acquire, update and analyse on continuous basis relevant information about the business and market environment (customers, competitors); Transform the acquired data and information into market intelligence information and deliver it timely to the relevant stakeholders.

Key Accountabilities

• Consumer Insight


• Manage a range of consumer research projects in our franchise to deliver key insights to drive marketing decisions.


• Manage the Route to market (RTM) program with accountability for standardizing methodology, quality control, interpretation and presentation of results.


• Manage specific research projects within our franchise with accountability for methodology, agency management and delivery of insights.

Variable Compensation

• Manage the Compensation scorecard and assist with compensation process.


• Develop appropriate methodologies for Sales – Out effectiveness.


• Implementation of RTM model to measure brand performance and provide hints / cues on areas of improvement in order to optimize brand health and to drive brand competitive advantage.

Information Systems 

• Manage retail measurement systems RTM to track the effectiveness of the route-to-consumer strategies as well as monitoring retail customer satisfaction on a regular basis and reporting.


• Consolidating competitor activity with a view to providing early warning of potential competitor moves and likely responses to marketing initiatives.

Requirements

Qualifications and Experience Required

• Business degree with majors in economics, statistics, or social sciences.


• Minimum of 3years’ experience in a market research agency and/or working in an FMCG organization.

Roles, Skills and Attributes Required

• Numeracy: Understand and be able to calculate sales trends, targets moving annual numbers, market share and growth, means, %variances, weighted averages… correlations, etc… Analytical ability is vital.


• Computer Literacy: working knowledge of Microsoft Office software and be able to develop spread sheets and presentations.


• Business Development: Understanding distribution channel economics (Pricing, profits, margins, fixed /variable costs), establishing systems at Distributors and stockists to run and evaluate these businesses to agreed CCB standards.


• Training: of Distributors/stockiest, management and staff.


• Administration: Setup and maintain accurate records and reporting systems.


• Interpersonal Skills: Able to gain respect of stakeholders, owners of Distributors / Stockist. Strong Leadership skills.

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