Business Unit Lead – LPG Job, Current Sales & Marketing Jobs In Kenya,


About the Role


BURN is looking for a Business Unit Lead to head our LPG Products. To succeed in this role, you must be able to effectively manage a wide range of duties and responsibilities simultaneously.


This role will be moving into a matrix structure, and you will eventually be responsible for the Business Unit’s P&L. You will also be required to play a fundamental role in developing the structure of the unit and building the right team for this developed structure.


Duties and Responsibilities:



  • Under the direction of the Chief Commercial Officer, help build product business unit budgets setting:

    • Revenue and unit volume targets

    • Op Ex

    • Create and drive forward product strategy to optimize profitability, including:

    • Geographies

    • Sales channels

    • Marketing

    • Product improvements

    • Carbon



  • Analyze consumer needs, current market trends, and potential partnerships from a profitability perspective.

  • Assess current competitor offerings and business practices seeking opportunities.

  • Analyze product requirements and develop appropriate programs to ensure they are successfully achieved.

  • Appraise new product ideas and strategize appropriate to-market plans.

  • Responsible for all product development including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch.

  • Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams.

  • Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.

  • Analyze market data to develop sales strategies and define product objectives for effective marketing communications plans.

  • Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization.

  • Develop product positioning and messaging that differentiates BURN and its features across primary market segments.

  • Manage the technical product manager.


KPIs:



  • Product EBITDA %

  • Total product profit

  • Revenue/unit

  • Expense/unit


Skills and Experience:



  • Bachelor’s Degree in Business Management or a relevant field (MBA is a plus)

  • 6+ years of work-related experience in business management fields.

  • Proven ability to motivate teams to achieve high standards and accomplish set outcomes.

  • Experience with structure development, market research, Market Intelligence, Budget setting, and set targets.

  • Experience with Product strategy – i.e., product positioning and improvement

  • Product business planning


How to Apply


CLICK HERE TO APPLY


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