Sales and Marketing Manager Job in Kenya

Our Client, Africa Merchant Assurance Company Limited (Amaco) are looking for a Sales and Marketing Manager. 

He/she will be responsible for promoting the company’s businesses, services, products, and brand awareness.

Job Purpose and Key Responsibilities

·         Establish positioning, identify target audiences, and develop sales and marketing plans with specific objectives across different channels and segments

·         Development and generation of new market business leads & pricing strategies

·         Promote the company’s products & services to increase market share, increase brand awareness

·         and oversee the company’s attendance at major industry‐related events.

·         Identifying and implementing innovative sales strategies, business development, and coordination of marketing activities

·         Oversee the design, branding, advertising, and production of promotional materials such as website and brochures

·         Analyzing market trends, preparation of forecasts, and liaising with third‐party marketing agencies

·         Development and management of the marketing team’s budgets

·         Promoting strong client engagement, retention, and attraction strategies

·         Provide leadership, direction, mentoring, and professional development to the sales and marketing team

·         Establish and maintain business partnerships with key stakeholders both internally and externally

Requirements

·         Bachelor’s Degree in Marketing, Communication, Business Administration, or any related field from a reputable institution

·         Master’s Degree in a relevant field will be an added advantage

·         Marketing Society of Kenya, Chartered Institute of Management Professional qualification or its

·         equivalent from a recognized institution

·         Member of MSK, CIM, or relevant professional body

·         Min. 8 years of work experience with a minimum of 3 years as a Sales and Marketing Manager,

·         preferably in the insurance or banking sectors

·         Experience in identifying and developing new market opportunities

·         Extensive knowledge of marketing strategies, channels, and branding

·         Strong commercial business acumen with an innovative and entrepreneurial mindset

·         Demonstrated ability to communicate effectively at all levels of the company including reporting to the Board of Directors

·         Excellent communication, interpersonal, and client relationship skills

·         High level of integrity; Able to maintain utmost confidentiality of information in their possession

·         Exceptional analytical and problem‐solving skills

·         Strong organizational and creative thinking skills

·         Excellent leadership, team building, decision making, and presentation skills

Application Process:

Kindly visit: https://www.racg.co.ke/html/?p=careersto register your career profile or submit your application to recruitment@racg.co.ke not later than Friday 16th December 2022.