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Aug 4, 2022

Cost Per User Calculation Tool at Triggerise




Triggerise is a non-profit that motivates users – primarily young women and adolescent girls – to make positive choices. We use nudges like reminders, discounts, in person and digital follow-ups, and reward points to encourage our users to access and use healthy products and services. We also support them in becoming entrepreneurs and adding value to their economies.



Scope of Work


Triggerise is looking for a consultant to develop a modelling tool to generate a cost per user calculation, beyond just dividing our total budget by the number of users. We’re looking for an intelligent tool that allows us to input our different costs and models what our current cost per user is.

This model should be:



  1. Able to sub-segment the cost per user calculation based on the type of offers, users and geographies we work in

  2. Clarify what costs are included and which ones are not

  3. Be transparent and replicable enough, for external parties to recognize it and potentially adopt it


Expected Deliverables


The consultant is expected to:



  1. Review Triggerise’s cost structure across the different departments;

  2. Analyse how other organisations in both the private and not-for-profit sectors (including tech) calculate cost per user;

  3. Propose a model for how Triggerise can calculate cost per user and receive feedback and inputs;

  4. Develop a model for Triggerise to be able to use independently to calculate this metric.


Required Skills and Expertise


We are seeking a consultant with technical expertise and experience in the development of financial models.



  1. Demonstrable expertise on developing financial models, either in private or not-for-profit sector (ideally for a tech company)

  2. Ability to develop an easy-to-use model which can be used by Triggerise beyond the life of this consultancy

  3. Expert command of Excel

  4. Ability to translate complex inputs and outputs to a non-technical audience

  5. Ability to respond to comments and questions in a timely, appropriate manner.

  6. Excellent verbal and written communication in English required.


Evaluation Criteria


Proposals will be assessed against the following criteria:

Expertise, experience, and composition:



  1. Expertise and experience in developing financial models

  2. Team expertise in undertaking similar work




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