Marketing Coordinator at Home & Beyond

At Home & Beyond, we help people live the comfortable lifestyle they deserve. Founded in 2010, Home & Beyond is an industry-leading home furnishings specialty retailer, including the brands H&B, Anna Simona, Mayfair together with international partnerships with Christy England and Robert Welch. We provide an excellent curation of products and personalized customer service. Home & Beyond, is a product brand owned by Redstar International Limited, a privately held company based in Nairobi, Kenya which specializes in retail distribution and hospitality service provision.

Summary

The role holder will be responsible for assisting in the development and implementation of marketing and advertising campaigns. This will include tasks such as conducting market research, creating marketing materials, coordinating events, managing social media accounts and analyzing data to measure the effectiveness of marketing efforts.

In addition, the role holder will also be assisting in website management, social media management, copywriting and content management, data analytics, marketing strategies and brand Management.

Duties & Responsibilities

• Assist and Monitor brand awareness created through advertising and social media.


• Main liaison for all agencies and consultants under H&B.


• Coordinating and scheduling marketing activities and events


• Managing and updating the company’s social media accounts


• Assisting in the creation of marketing materials, such as brochures and presentations


• Assisting in the planning and execution of advertising campaigns


• Conducting market research and analyzing data to inform marketing decisions


• Collaborating with other departments, such as sales and product development, to ensure a cohesive marketing strategy


• Assisting in the management of the marketing budget


• Tracking and measuring the success of marketing campaigns


• Keeping abreast of industry trends and competitor activity to inform marketing decisions.

Job Requirements

Knowledge and Skills

• Strong Graphic Design skills along with proficiency in Adobe Creative Suite is a must.


• Excellent written and verbal communication skills.


• Strong organizational skills for planning work and continuously monitoring progress towards goals.


• Ability to multi-task in a surrounding of continual change.


• Maintain confidentiality of all client information.


• Be able to work well and meeting deadlines in a fast-paced environment.


• Have strong attention to detail and excellent organizational skills.


• Strong customer service skills and ability to handle difficult clients or situations with professionalism


• Proficiency with computers and office software, including word processing, spreadsheet, and database programs,


• Ability to respond flexibly in a quickly changing environment.


• High level of integrity and ethical standards.


• Excellent time management.


• Problem solving Skills.


• Team player.

Qualifications

• A Diploma or bachelors degree in marketing, business, communications, or a related field


• 2+ years of experience in marketing or a related field with deep knowledge in advertising, public relations, sales/marketing, social media and digital marketing.


• Have knowledge in graphics and design


• Strong written and verbal communication skills


• Strong analytical and problem-solving skills


• Experience with marketing software and tools, such as marketing automation platforms and analytics tools


• Knowledge of market research techniques and methods


• Strong organizational and project management skills


• Ability to work well in a team environment


• Strong attention to detail and ability to multitask.

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