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The Social Media Strategist will specifically be responsible for the following:
Develop strategies to increase engagement and interaction on social media Ensure the online reputation of our brands;On behalf of the brands, manage our Instagram streams and participate in the dialogue with customers on our Facebook pages;Develop and maintain relationships with key community members. Identify the best community members across social media platforms and our web sites site. Identify bloggers / e-influencers;Consolidate and share consumer discussions with the rest of the team, work closely with brand teams and the digital team.Work together with our digital agencies with regards to analytics and to help build a solid leadership in social media in Kenya.Work closely with our eCRM department to create meaningful on two one discussions with consumers;Measure, analyze, measure some more, and report (Google analytics, Vitrue, and other metrics tools); andReporting and monitoring of social media activity within the alcohol and spirits industry in East Africa.The successful candidate should have the following qualifications:Bachelor’s degree in a relevant field Two (2) years relevant experience;A very good writer and storyteller (able to execute product pitches);Excellent communication and presentations skills. (copywriter background in digital agency a plus); Experience with social tools (blogs, discussions, Facebook, Twitter, Linkedin and Google +) and metrics tools;Ability to handle stress and conflict situations;Must have a sense of conviviality; andBe a connoisseur of the Kenyan nightlife and lifestyle. If you believe you qualify for this position, please apply for the position by uploading your CV to our website: http://www.dpckenya.com/ under Vacancies.Only qualified candidates shall be contacted
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