Brand and Marketing Assistant at Viscar Industrial Capacity

Viscar Industrial Capacity Ltd is a dynamic Training, Consulting and Resourcing firm that provides innovative Information, Technology and Engineering solutions for corporates and businesses. We have a rich history of driving innovation and excellence in capacity building for organizations in the East African Region to enhance productivity and optimize strategic output.

Responsibility

• Content Development- The aim is to attain thought leadership in our areas of expertise.


• Telling the Viscar story. Writing on past and ongoing projects undertaken by Viscar for all the services: Training, Resourcing, Consultancy and Technical Support Center.


• Monthly Newsletters


• Blogs


• Creative Content for Social Media posting.


• Video content for digital marketing/ Vlogging


• Weekly update on website: Upcoming training and projects, update keywords for enhanced SEO

Open Courses Marketing – email marketing, social media marketing, telesales,

bulk sms

Marketing Segmentation

• Updating of client list, prospects lists, update of contact list from training registration details


• Customized target audience list for each marketing campaign

Branding – Update of the marketing merchandise; profiles, brochures, catalogs,

• posters and flyers.


• Weekly Tender Search- on Websites and Newspapers focus on Key clients


• Videos and Photos for marketing. Taking pictures during training and ongoing events to use in marketing. Create videos for social media.


• Enquiries handling – received at the reception, website and social media


• platforms.


• Networking – Hosting forums and events; webinars and physical events,


• participating in exhibitions


• Customer satisfaction surveys and customer needs assessments

Productivity Indicators

• Performance Reports – Social media and website


• Successful sales closed from enquiries


• Open Courses Success


• Qualified Leads from marketing campaigns


• Successful marketing campaigns – Sales, successful webinars, forums/exhibitions


• Customer survey and needs assessment reports


• Updated and new look marketing collateral


• Updated website pages with current information

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