Business Development & Marketing Executive Job in Kenya

Business Development & Marketing Executive
 

Role Overview: The Business Development Executive (BDE) is responsible for generating leads and supporting business revenue for the Institute. 

Working as part of a dedicated sales team, the BDE will have his/her own prospect portfolio focused on specific business sectors. 

He/she will be responsible for developing a sales contact plan, building strategic proposals, and pitching to VIP clients.

 

Tasks / Responsibilities

• Maximizing audience awareness and income for the institute by responding to and following up sales enquiries by post, telephone, email and personal visits


• Digital marketing tasks within the department: Website update(s), VIP Facebook page daily updates & enquiries – Nairobi, online advertising (advert placements), online SMS internal database texts (Visioninst1), VIP twitter handle & VIP Youtube accounts, creating advert templates, and/or graphic designs and modification for media placements


• Maintaining positive relationships with all to help achieve business development targets


• Assisting in managing specific marketing campaigns and promotional activities from conception, on-site implementation, through to completion


• Carrying out marketing research, competitor and customer surveys


• Daily newspaper(local dailies) review and provision of press report


• Maintaining and developing relationships with existing customers in person and via telephone calls and emails


• Cold calling to arrange meetings with potential students/clients to prospect for new business


• Responding to incoming email and phone enquiries


• Acting as a contact between the Institute and its existing and potential markets


• Gathering market and customer information


• Representing the Institute at trade exhibitions, and events


• Challenging any objections with a view to getting the customer to buy


• Reviewing your own sales performance, aiming to meet or exceed targets


• Making accurate, rapid cost calculations and providing customers with approved fee structures


• Attending team meeting and sharing best practice with colleagues.


• Other reasonable tasks & duties at the request of the Business Development & Marketing manager.

Qualifications, Skills and Selection
 

Essential

• Commitment and passion for sales & marketing.


• Demonstrated leadership and experience in sales and marketing, with high-value customers involving individual liaison, account management or similar one-on-one high value sales or fundraising skills.


• Demonstrated achievement of targets in a sales or business role.


• Superior written and oral communications skills and excellent interpersonal skills.


• Project management skills with demonstrated attention to detail applicable to documentation, information recording planning and reporting.


• Highly advanced emotional competence with excellent interpersonal and influencing skills, including effective listening, tact, and confidence in dealing with sales & marketing.


• Demonstrated success in working effectively as part of a team with a diverse range of people including colleagues, volunteers and representatives of other organizations.


• High level of computer literacy and proficiency with personal computers including email, word processing, spreadsheets and databases / customer relationship management software.

Desirable Qualifications:

• Bachelor of Commerce (Marketing option), Diploma in Sales & Marketing or other related Marketing/Business Development related course.


• Thorough knowledge of 80/20 Rule in Marketing, Customer Segmentation, Marketing Communications, Brand positioning &Social Media Marketing


• Minimum 6 months experience working in educational training in the areas of sales, marketing, customer service

Salary Scale: Gross Salary of 30,000 to 40,000/=
 

Application deadline is 10th of July 2016. 

Apply via email to jobs@vision.co.ke or harison@vision.co.ke