Analytics Manager- Brand Marketing ROI at Kantar

Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. For more information, please visit us at www.kantar.com

Key Responsibilities:

• COMMERCIAL: Delivering business target for Analytics in WECA


• SOLUTION: Working with the regional & global marketing ROI practice team to deliver to client


• Build and develop the next generation of ROI Analytic leaders – both commercially and technically


• Support strategy and overall business plan for the Brand and Marketing ROI Practice


• Drive solutions development, in close partnership with business and solutions leaders across the Kantar


• In partnership with key account leaders/Client Development/Marketing, develop and implement the Kantar go-to-market strategy, which will ensure we meet aggressive Middle East & Africa growth targets:


• Drive analytic solutions development, in close partnership with business and solutions leaders across Kantar


• Identify client needs (both current and future) for ROI approaches and turn them into action


• Work with global team to ensure that the global positioning is relevant and can have longevity in Middle East & Africa


• Ensure differentiated and relevant packaging for the Middle East & Africa market, partnering with the solutions partner in marketing group


• Business development: Expert “Sales Force” supporting proposals and pitches


• Thought leadership and consulting: Be visible with clients and on speaking platforms


• Proven credentials in industry and demonstrated success in integrated analytic experience


• Fluency in analytics and non-survey based research


• Demonstrated cross portfolio collaboration


• Strong client relationships and networking skills


• Business savvy and commercial acumen

Required Competencies

• We are seeking a dynamic hi-potential professional with 8-10 years’ with strong background in brand and marketing ROI work – Media mix modelling,


• marketing mix modelling, campaign optimization, brand positioning, brand architecture, Equity analysis, etc. with proven track record in driving analytics based thinking to clients / internal organization

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