Digital Marketing Associate at Unity Homes

Unity Homes is a Kenyan-based real estate development company. Our aim is to create happy, beautiful communities, by providing professionals and their families with affordable, investments grade and high quality homes. Our current project is,Unity West, a residential estate in Tatu City, Nairobi. The low rise estate of 384 houses, is currently under construction.

Responsibilities

• Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organisation.


• Ensuring the CRM platform captures all required information at key points in the customer cycle.


• Sales & Marketing process automation


• Lead origination attribution


• Data Analysis and reports for management to drive Sales and Marketing decisions


• Creation of an online customer service agent process.


• Maintaining our social media presence across all digital channels


• Measuring and reporting on the performance of all digital marketing campaigns


• Plan, execute and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimise the user experience


• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Instrument conversion points and optimises user funnels.


• Development of customer segmentation strategy


• Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information


• Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly


• Segmenting customer databases and maintaining lists of segmented customers


• Identifying new leads and target audiences to optimise ROI


• Migrating different communication channels to more effective, cost-worthy ones


• Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken


• Bringing departments together and maintaining high levels of cooperation between them.

Qualifications

• A Bachelor’s Degree in Business Information Technology, or a related field


• 3+ Years of Experience in Digital Marketing


• 3+ years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting


• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and or display advertising campaigns


• Knowledge of video and picture editing software such as Adobe


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate


• Experience in optimising landing pages and user funnels


• Experience with A/B and multivariate experiments


• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)


• Working knowledge of ad serving tools


• Experience in setting up and optimising Google Adwords campaigns


• Working knowledge of HTML, CSS, and JavaScript development and constraints


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement

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