Country Knowledge and Insights Manager at The Coca-Cola Company

The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.

Key Purpose Statement

The role will contribute to CCBA vision by managing the Knowledge and Insights team at a country or regional level leading local analysis and researches, crossreferencing multiple data sources to articulate quality actionable insights in order to support decision making for the Market and CCBA Strategic objectives.

Key Duties & Responsibilities  

• Provide market insights and specialist knowledge to regions, country, channels and key functions to support business decision-making process.


• Ensure accurate and timely availability of contracted syndicated reports i.e. Nielsen


• Define research needs in each country.


• Lead local analysis, studies and researches to support country decision making process.


• Develop detailed analysis platform of customer data used for superior category interaction and category development to support Sales and Distribution.


• Analytical work contribution to the development of the corporate and business strategy.


• Contribute to the design and implementation of key business performance management mechanisms.


• Responsible for market potential studies and provide customer, channel, category, pack, brand, competitor, and consumer specific information.


• Implement insights into local market performances across all categories, global market best practices and future opportunities.


• Analyze and have deep market knowledge in order to provide support in the developing short term, medium and long term pricing strategies.


• Development of econometric modelling to formulate the short, medium and long term pricing strategies

Requirements

Skills, Experience & Education   

• 10+ years of experience with proven track record in knowledge and insight, researches teams


• Demonstrated market, customer, consumer and shopper knowledge and insights.


• Ability to implement strategies and deliver initiatives against agreed business objectives


• Proven experience in multi category and multi geographic operations


• Credibility in developing, influencing and leading teams direct and indirect to achieve business results


• Demonstrated ability to manage in a networked complex environment with multiple stakeholders across the System, countries and KO teams, with interpersonal savvy.


• Ability to apply consumer shopper and market information to business issues


• Ability to develop reports and performance dashboard capability


• Demonstrated analytical skills, with proven ability to extract insight from data and solve problems


• Assess business performance and recommend priorities and actions based on strong commercial and financial acumen

Education

• Bachelor’s Degree in Finance, Economics or Business Management


• Post Graduate Qualification MBA, Data Analytics will be an added advantage

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