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Who We Are
Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Background
With the support of MSD for Mothers, Girl Effect is designing, launching, and implementing an 18-month project to develop a new digital product or products that will help connect young women in Kenya to sexual and reproductive health services and products (oral contraception, IUDs, implants, consultations with gynecologist and more. Digital technologies have opened up new ways for women to access these products and services online. However, there are still too many barriers that prevent young women from taking advantage of these options.
Girl Effect is bringing together young women, service providers and other key stakeholders to co-create and test prototypes and products for a new digital product or products that will work with existing platforms to expand access to healthcare across Kenya.
Girl Effect has embarked on an 18-month co-creation project with the ultimate goal of creating a minimum viable product (MVP) that is truly responsive to adolescent girls’ SRH needs. This co-design process will draw on girls’ lived experience, particularly that of accessing SRH services and products, and their own creativity and determination. The process will also equip the girls with the skills and tools needed to take a seat at the table with donors, providers, and tech experts to build the tools and services they want.
Context
Girl Effect has begun a co-design process that draws on girls’ lived experiences, particularly their journeys to access SRH services and products, and harnesses their creativity and determination. The process is also designed to equip girls with the skills and tools needed to take a seat at the table with donors, providers, and tech experts to build the tools and services they want.
Big Idea:
Ignite Curiosity and Generate Conversation about Sexual Health for Urban and Rural Audiences in Kenya.
The Audience
Overall: Young people ( 18-24 years old)
Primary audience
- Girls aged 15 - 19 yrs in both Nairobi (Urban) and Migori (Rural parts of Kenya)
Secondary Audience
- Girls aged 10-14 years
- Male sexual partners (Boyfriend and other sexual partners)
- Enabling audience (Parents, friends)
Our immediate target audience during this phase of the MVP is an adolescent girl aged 15-19 years who needs to access contraceptives and other reproductive health services.
We anticipate the service could potentially reach girls of younger ages, between 10-14 years, especially in Migori county, where the sexual debut age is lower due to cultural practices.
During the later stages of the pilot, we will explore the possibility of widening our audience to include her male sexual partners, who have a considerable influence on her reproductive health choices. Design considerations should factor potential inclusion of male audiences in the future. This male audience could be her peers and older male sexual partners up to the age of 50 years who engage her sexually in exchange for financial benefits.
Scope Summary
Girl Effect is looking for an Experiential Agency to produce on-ground activities for MSD Kenya chatbot. The scope of work would include:
- Working with our Kenya Create team to understand the project brief.
- Develop, plan and execute small-scale community events/marketing like pop-ups, pamphlet distribution, posters, murals and entertainment events. This will be in Nairobi and Migori.
- Learn and consistently apply Girl Effect’s editorial policies and values, production standards, and safeguarding procedures.
- Assist with other production needs.
- Comply and adhere to our Safeguarding policies.
- Working with the Kenya Create team to get approval at every stage of the audio production process. From writing to post-production.
Agency deliverables:
You will be responsible for the end-to-end production and the execution of physical products, including but not limited to:
Scoping & Finalizing the On-Ground campaign plan Planning activities and events that adhere to our audience's safeguarding policy and safety.
Hiring & Contracting: The agency will research and share options for suppliers with the Create team, and upon reaching a decision on whose work they would like to proceed with, the agency will then contract said vendors for the project.
Permissions & Permits: Acquiring all the necessary local area & government permits for location, noise, safety etc., required as per the city/county rules and policies to put up murals, host pop-ups, put up posters etc.
Poster Installations and Pamphlet Distribution
Conducting any interactive activity that may be part of the on-ground campaign design
Decor/Look & feel: Packaging the stalls in a creative & sensitive manner using acceptable issues like sexual and reproductive health services and products (oral contraception, IUDs, implants, consultations with gynaecologists and more. Without ruffling the conservative beliefs of society to ensure we achieve our target size for the event. This will be designed in collaboration with the KE team.
Coordination: The experiential company will be in charge of logistics, physical set-up, coordination of artists, location permits, security, and safety.
Who You Are:
Skills and expertise:
Experience/Skills
Credentials: You have expertise in organising various types of activities, such as murals, pamphlets, pop-ups, on ground distribution.
Background: A diverse clientele for different industries, such as corporate clients, non-profit organisations (preferred), government agencies, and private individuals. Have produced events & activities at different scales, ranging from small intimate gatherings to large-scale conferences or festivals.
Project Management: Ability to effectively manage projects, coordinate teams with diverse skill sets, develop project strategies, and ensure successful execution from start to finish. Have a strong work ethic to execute all projects in the intended timeline with support from the GE team.
Local Market Knowledge: Strong understanding of local trends, landscape, and cultural nuances to tailor creative outcomes that resonate with the target audience in the country you are working. Showcase unique event concepts, innovative ideas, and creative solutions implemented. Provide key metrics, achievements, and success stories from past events.
Time and Budget Management: Proficiency in delivering projects on schedule and within budgetary constraints, ensuring efficient allocation of resources and adherence to financial targets.
Creative Ideation: Skill to generate innovative and unique ideas aligned with our objectives and target audience(girls and women), fostering creativity and pushing boundaries to deliver outstanding creative work. You will have a proven ability to work with subject matter experts and ‘translate’ their expertise into appropriate content for the target audience.
Strategic Thinking: Ability to analyse client goals, target audience preferences, and market trends to develop a strategic approach that drives results and provides effective creative solutions.
Multi-platform Expertise: Proficiency in creating products for on-ground events in various communities (small and large). Experience in health-related content/Behavior change content production in the field of Sexual and Reproductive Health and Rights would be a massive bonus.
Branding and Storytelling: Capability to craft compelling narratives and storytelling techniques that effectively communicate the Girl Effect message, create emotional connections, and build brand loyalty.
Collaboration and Teamwork: Demonstrated ability to collaborate effectively with clients, creative teams, copywriters, designers, and stakeholders to bring ideas to life, fostering a collaborative and productive work environment.
Language: Effective communicator and writer in English and Kiswahili with the ability to synthesize, communicate and simplify complex language concepts per the needs of girls and young women.
Safeguarding: Experience working with young adults and understanding of policies involved when working with minors.
Attitudes we are looking for:
- Comfortable with complex organisational structures and multiple stakeholders
- Comfortable with shared decision making
- A ‘do-er thinker’
- Enthusiastic about talking to and interacting with people across cultures and geographies - this role will require extensive conversations, presentations, documentation and fire-fighting
- Highly empathetic and context-sensitive - able to balance conflicting needs and priorities decisively
- Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society.
Expected commitment:
- The assignment is expected to take approximately 2 months to complete, with the possibility of an extension.
- The consultant's assignment period is from August to October, with a possibility of extension.
Procurement Timelines
- Terms of reference published: July 27th 2023
- Deadline for responses: August 8th 2023
- Consultant selection, contracting and briefing: Mid-August
Proposal Submission
Your proposal, should you be interested (Max 10 pages), should cover
Technical Proposal
Your understanding of the brief and why you feel you are well-placed to advise us on this
Credential/Profile/CV- Please showcase any previous work that you consider relevant to what we are trying to achieve, how we approach our work, and the audience we cater to.
- Description of previous relevant work (maximum 1-page, private sector brands only). We would like to see examples of the following;
- Experiential launch of a new brand or product.
- A time when the agency took a Campaign Idea that was developed by an AboveThe Line/Creative agency (either internationally or locally) and executed it successfully through experiential activity.
- Description of previous relevant work (maximum 1-page, private sector brands only). We would like to see examples of the following;
- Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services.
- Please showcase any previous work that you consider relevant to what we are trying to achieve, how we approach our work, and the audience we cater to.
Workplan: A description and timeline of the development process (starting with the RFP, assuming you are selected, and ending with implementation), providing clarity as to what will happen at each stage and how the agency would collaborate with the GE team and the other agency partners.- **Reference-**Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.
Financial Proposal
Breakdown of Costs with applicable taxes and other charges clearly identified in KES. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.- All applicable taxes should be quoted separately;
In their proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.
Technical and Financial proposals will need to be submitted as separate documents. Financial bids will not be opened until the technical evaluation and then only for those proposals deemed qualified and responsive.
GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.
Evaluation Criteria
The criteria against which proposals will be evaluated are listed below.
Technical Evaluation
- Interpretation and understanding of this TOR - 10%
- Demonstrate a clear understanding of the technical requirements of this RFP-15%
- Providing detailed technical documentation of the creative development process
- Evidence of experience delivering Experiential/Promotional Campaigns for similar brands under similar circumstances.
- The creative and methodological approaches required to implement each of the parts of the scope of work-15%
- Creativity – An out-of-the-box/non-traditional humanitarian approach to tackling the brief.
- Localization – Does the campaign expression resonate with the specified target audience.
- Comprehensiveness of work plan and reasonableness of proposed time frame-15%
- Proposal shall include a feasible work plan to ensure the successful completion of deliverables.
- The work plan details how activities will be coordinated.
- Evidence of a minimum of three contactable references - 5%
- Experience and Qualification, share your CV/Profile/Credentials- 10%
Financial Evaluation
- Value for money/proposed budget breakdown - 30%
Tax
Applicants are advised to ensure that they clearly understand their tax position regarding Kenya’s local jurisdiction tax legislation provisions.
Disclaimer
GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Safeguarding
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here. We have zero-tolerance for all forms of violence against children, beneficiaries and staff.
Equal Opportunities
Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.
We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.
How to apply
Please submit proposals, as described above, to suppliers@girleffect.org by, 8th August 2023 5:00 pm EAT latest. Please clearly mark your email with the subject Experiential Agency for KE’‘.’
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