Kenya Utalii College Corporate Rebranding Expression of Interest

Statement of Purpose

Kenya Utalii College (KUC) is the premier training institution for the Hospitality and Tourism industry.

The College intends to undertake a re-branding exercise which will entail the development, implementation and evaluation of the Kenya Utalii College brand.

The rebranding process should include a culture change programme for the internal stakeholders, so as to, enhance the overall experience for our customers and external stakeholders.

Therefore, the rebranding exercise should be designed to positively position Kenya Utalii College both in the present and future, within Kenya and the African region.

Background

Kenya Utalii College (KUC) was founded 36 years ago, with an aim of developing a highly qualified human resource base for the Hospitality and Tourism industry.

The institution has over the years played a significant role with regard to training personnel for this crucial industry.

Since inception, the College has trained approximately 45, 500 graduates from over 20 countries, in different disciplines including: Food Production, Housekeeping and Laundry, Hotel Management, Front Office, Tour Operations and Tour Guiding in the Hospitality and Tourism arena.

Scope of Work

The services will include but not limited to undertaking a mapping exercise to establish current practices of different training institutions in the sector within Kenya and best practices from developing and developed countries, evaluating the needs of the College, development and implementation of a new corporate identity, comprehensive brand manual, development of effective internal and communications strategies, tools and materials, internal culture and attitude change, capacity building within the institution for the long term sustainability of the brand.

In addition, the services will include developing a road map of the strategy programme; and address any other issue(s) incidental or related thereto.

The Consultant

Interested consultants are invited to provide their proposals in providing the services.

Conditions for Eligibility

Rebranding specialists - Proof of capability and experience in carrying out successful rebranding projects, at least three similar or comparable projects, within the last five years (Indicate name, contacts and location).Proven analytical tools to track and measure progress of the rebranding exercise.Evidence of Company registration.Evidence of VAT registration and remittance.Valid tax clearance certificate.Evidence of financial capacity.Company profile (company history, contacts, services, affiliation etc).As part of the evaluation process, suitable firm(s) will be shortlisted on the basis of the written EOI submitted to KUC, and may be invited to make presentations.

Improvement of Terms of Reference (TORs)

The consultant may offer suggestions and improvements in the TORs, which they consider would result in better implementation of the project.

Following evaluation of the Expression of Interest, shortlisted tenderers will be invited to participate in a formal tender in which they will be required to submit detailed technical and financial proposals in a format to be provided.

Completed EOI documents in plain sealed envelopes, clearly indicating the tender number and name as indicated above should be placed in the Tender Box at the College Reception not later than 10.00 am on the closing date Wednesday 17th August 2011.

Addressed to:

The Principal
Kenya Utalii College
P.O Box 31052-00600, Ngara
Nairobi

The EOI will be opened on the same day at 10.15 am at the College's Madaraka Hall in the presence of bidders /representatives who may wish to attend.

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