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Key Responsibilities:
Solidify referral program within the Network (i.e. AKUH,N; Outreach, Aga Khan Health Services Hospitals)Collaborate with Marketing to develop relationships with local clinics and physicians (e.g. hold frequent Continuing Medical Education programs, etc.), identify types of medical packages required, and improve marketing initiatives specific for medical referralsCollaborate with Finance to develop comprehensive pricing estimates and packages for a wide range of patients including creating focus groups where necessary to test packages/service bundlesCollaborate with IT/Medical Records Departments to develop referral tracking system and databaseIdentify potential areas for telemedicine links within the AKDN networkEstablish core referral teams to carry the referrals agenda forward,leveraging on internal resources and recruiting new resources where there are substantial gapsDevelop relationships with hospitals and referral boards in East Africa and potentially other African countries and explore other areas which would greatly enhance referrals program i.e. call centre, website, etc.Explore the concept of medical tourism as an alternative available to East Africans who need travel abroad for treatment.Make a strategic plan for each country to achieve the objectives being set and create a BRAND. Liaise and develop relations with appropriate organizations e.g. peer groups, government bodies/ministries, embassies, diplomats and media agencies to improve the reputation of Hospital resulting in increased revenues.Master’s degree in Business Administration /Marketing or equivalent in with ten years’ experience in a senior position preferably in a healthcare organization.Creative and technical background able to explore new options and deploy marketing automation programsSuperior communication and writing skillsStrong organizational skills, being able to manage multiple projects at once.Successful track record in creating and executing marketing plans that drive volumesTo Apply:To apply follow this link http://bit.ly/15eeu1d and profile yourself by close of business 10 June-2013
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