StarTimes Media Marketing Manager Job in Nairobi Kenya

Leading Digital TV industry player StarTimes Media is seeking a highly motivated and skilled professional who is suitably qualified to fill in the position of Media Marketing Manager.

Reports To: VP Marketing and to the CEO

Location: Nairobi

Number of Positions: 1

Context: Pay-Tv Environment,

Environment

• A leading edge developing technological environment


• Dynamic ever changing business environment


• Complex products and standards

 

The Media Marketing Manager is responsible for the automation and streamlining of the full range of complex marketing processes required to plan, define, execute and analyze sophisticated multi-channel, multi-stage integrated marketing campaigns to ensure consistency in message delivery to customers

Duties and Responsibilities

• Formulate & implement marketing strategies for customer retention:


• Oversee the implementation and integration of from a business perspective.


• Measure all campaigns to ensure closed loop marketing, on an ongoing basis.


• Liaise with all identified partners to ensure single customer view per project timelines.


• Formulate & manage an integrated customer communication plan /calendar and fulfill advisory role to internal customers.


• Formulate and ensure the enforcement of business rules around customer communication.


• Implement workflow processes to ensure efficient campaign executions per campaign.


• Apply all contact controls + governance tasked.


• Develop customer focused campaigns


• Develop measurable integrated direct marketing communication strategies, updated to include strategic objectives.


• Oversee operational execution across channels according to marketing plan.


• Analyze data on an ongoing basis to identify Cross-selling and Up selling opportunities, and come up with workable solutions and strategies for advancing both.


• Apply specialist knowledge and skills as part of special project teams


• Partner in the integration and implementation of loyalty or other specialty programmes according to project timelines.


• Develop creative elements to support segment campaign objectives as required.


• Ensure campaigns/data are measurable and analyzed for future refinement.


• Demonstrate leading behaviors in line with company business values i.e.. innovation, integrity, diligence, devotion

Education & Experience:

• Degree in Business or equivalent with Marketing as major.


• Minimum of 5 years related experience in Marketing Management in a Media environment is highly essential.


• Experience in agency and corporate environment is an added advantage


• Understanding of segmentation approaches.


• Campaign planning Campaign project management


• Good understanding of direct marketing and ability to apply principles.


• Good understanding of technical specs for marketing via social media, SMS, e-mail, web, mail, telephone, as well as integration with above-the-line campaigns


• Report writing / communication skills


• Presentation skills – conduct supplier meetings, present campaign analysis.


• Understanding of regulatory environments

Competencies:

• Good at multitasking – Ability to manage several campaigns simultaneously


• Resilience – able to work consistently under pressure.


• Communication skills – written & verbal


• Excellent negotiation and relationship management skills


• Outstanding leadership ability

Salary: A competitive remuneration commensurate with knowledge and experience will be offered to the successful candidate. 

Qualified candidates are encouraged to send their application letters and CV’s quoting relevant skills and experience with the position applied for as the subject to kenyahr@startimes.com.cn

Kindly include names of three referees and a daytime telephone contact. Interviews will be done on a rolling basis until the position is filled. 

Only shortlisted candidates will be contacted.

Interviews will be done on a rolling basis until the position is filled. 

Only shortlisted candidates will be contacted.