Dairy Products Marketing Manager Job in Nairobi Kenya (180K)

Job Title: Marketing Manager – Dairy Products
 

Industry: FMCG / Dairy Company
 

Location: Nairobi
 

Salary: Kshs 150,000 – 180,000 gross

Our client, a new entrant in the dairy sector seeks to urgently fill a vacant position of a Marketing Manager in the Marketing department. 

 

They seek to hire a mature and dedicated manager who will contribute effectively to the Company success. 

The positions will be based in Nairobi but with frequent travelling in other regions in the country.

Profile: The Marketing Manager plays a key role within the country sales team, driving excellence marketing fundamentals executions across key channels; Customers/key accounts both in modern and traditional trade sales.

Key Duties & Responsibilities

• Develop an annual marketing plan in conjunction with the sales department


• To conduct market research to determine market requirements for existing and future products.


• To formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.


• Managing launch campaigns for new products.


• Lead all PR & communication activities.


• Oversee preparing of publicity brochures, handouts, promotional videos and multimedia programs that serve to reach the company’s policies to the public.


• Deliver marketing campaigns on time & within the budget.


• Design & develop marketing & promotional materials for events.


• To be responsible for the media budget & write and deliver external PR related to product launches.


• Evaluate the advertising and promotional programs and ensure that it is compatible with the target audience.


• To build consumer insights for the Dairy as a brand


• To negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.


• To use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.


• Executes innovation work plans by developing strong and effective creative briefs to agencies and for R&D


• Provide analytical support on development of innovations platforms


• Conducts review of key competitive initiatives


• Present research findings and identified relevant opportunities for management decision

Qualifications & Skills

• University degree in Marketing


• At least 5 years’ experience in Dairy / Food products industry experience is most preferred choice; across channels; modern and traditional trade marketing


• Hands-on experience on marketing launches, using marketing channels to create qualitative – quantitative value for the brand, anchoring research & consumer insights / perspectives, exposure to brand management practices, proven marketing strategy execution capabilities is key requirement


• Good level of Knowledge and experience of Market Research methodology, consumer insight generation tools, brand health metrics, and levers to drive improvement.


• Key skills: Idea inspiring, Creative energy, strong ability to collaborate, Highly organized


• Highly creative and innovative


• Drive for results and strong leaderships skills


• Excellent team player


• Excellent communication and interpersonal skills

How to Apply

 
Those who meet the above requirements should send their applications together with a detailed curriculum vitae, contacts of three referees, daytime & evening telephone contacts by 8th July 2016 career@perionhcs.com

Only shortlisted candidates will be contacted