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The Franchise Digital Manager leads the strategic direction, development and implementation of technology driven i-Marketing activations and implementation, in co-ordination with the Franchise teams across the territory.
The focus will be to drive innovative ways to engage our consumers and build digital capabilities in the area of internal and external operations for all the activated brands with the support of suppliers (web and content generators) and partners (other technology or media companies to increase brand connections).
Digital Marketing Manager Job Responsibilities
- Develop, implement and evolve the digital strategy for the franchise
- Strategic development of i-marketing initiatives for portfolio of all required brands in ECAF as it forms part of the Connection
- Planning and Liquid&Linked content development process.
- Provide thought leadership and develop strategies, architectures, systems, processes and tools to step-change our Franchise
- Connections Planning in service of delivering against stated business goals
- Drive social conversations for real time marketing to ensure teens recruitment
- The Franchise Digital MM leads the development of the social connections strategy & echo system that is fully integrated with Core
- Creative Ideas across Owned/Earned/Shared/Paid connections to deliver brand objectives while deriving greater impact from our advertising and integrated communication efforts for core or development brands
- Strengthen competitive edge and establish a new marketing model including measurement and analytics
- Provide leadership in building Franchise capabilities by identifying needs or gaps, creating a plan to close gaps, and ensuring plan execution to enable game changing marketing by providing input and needed information.
- Provide social training, competitive intelligence and market intelligence to increase level of connections/media expertise in the
- Franchise marketing team.
- Develop and strengthen mobile marketing and CRM in communication
- Develop relationships and negotiate with partners and other digital platforms in cooperation with the Franchise and BU teams
- Identifies and leads strategic partnerships discussions with the Franchise IMC Manager with social and technology vendors based on consumer trends
- Multi Agency partners – with different skill-sets have to be managed and co-ordinated to deliver final campaign – this will range from Technical, Moderation of content, Creating Content, Purchasing Connections etc.
- Digital will be integral part to whole Franchise connection planning and requires strong collaboration with all Agency partners ans experts to deliver results in communication and business
- Franchise Digital Marketing Manager will play the role of i-Marketing expertise/consultant within the Franchise, evaluating and proposing strategic courses of action, solutions on i-Marketing and defining best business models for the region.
- Required to study benchmark cases and build clear business recommendations to increase knowledge and to reduce investment decision risks.
- Job also requires designing and recommending i-Marketing processes and network routines across Franchise working alongside the BU team in embedding this collectively across all territories.
Qualifications for the Digital Marketing Manager:
- 9 years of relevant work experience within Digital Environment , marketing or communications or service provider (digital agency, digital manager of a consumer product company or media group or technological company).
- Experience in developing online programs/campaigns (web, mobile, social, search, others).
- Experience in managing internal & external suppliers and specialized partners in online marketing
- Cross-functional experience in some of the following areas would be an advantage:
- Operational marketing
- Marketingbrand management
- Indicate the minimum education level required to perform this job: University/Bachelor’s Degree
- Balances Immediate & Long-Term Priorities – Meets critical objectives while considering the impact of those activities on longer-term goals. Translates strategic direction into personal actions/plans.
- Delivers Results – takes accountability, ensuring productive, efficient execution against priorities. Sets ambitious yet realistic goals and removes obstacles to ensure high quality results.
- Drives Innovative Business Improvements – Develops ideas and gains others’ commitment. Seizes opportunities that can deliver the greatest value. Promotes an environment of creative thinking and Innovation
- Imports and Exports Good Ideas – Shares and adopts ideas in and outside the Company. Leverages insights to inform actions or gain support. Embraces change.
- Sets a Winning Example – Demonstrates integrity, including placing Company interests ahead of personal agendas. Makes sound decisions and follows-through on them. Demonstrates passion for the Company and its products
How to Apply
Qualified candidates to apply here
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