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Brand Communication
- Develop and execute fully integrated brand communications campaigns to support the overall brand strategy.
- Promote the brand and enhancing its visibility in the market.
Activation
- Drive brand activation, events and sponsorships in key markets across East Africa.
- Leverage on multiple marketing strategies – ATL, BTL & TTL to support our B2B Partner Networks
Channel Marketing
- Develop marketing campaigns to deliver on business objectives for channel partners.
- Work collaboratively with diversified teams of partners to create & manage integrated marketing strategies i.e. Retail, MFI and Institutional Partners
Consumer Understanding
- Generate strong consumer insights that will drive communication
Agency and Supplier management
- Manage the media; activation agencies; and suppliers to deliver on the brand’s plans
- Create innovative local media solutions to derive cost efficiencies
Qualifications for the Brand Manager Marketing Job
- Has a Masters degree or Post Graduate qualification from a Premier institution
- Has 3-5 years of Marketing experience in a consumer-facing role, preferably FMCG across different countries in East Africa
- Is mission-driven, entrepreneurial and passionate about making a significant difference in the world
- Lives and works in Kenya
- Has experience managing advertising, media & BTL agencies
- Has practical experience in brand management and activation campaigns.
- Has successfully used different marketing channels to build a brand.
- Has the desire & drive to help take a break-out start-up to the next level
- Is fluent in English
- Enjoys the challenge of working independently and creatively with a fast-growing global enterprise
- Likes getting hands on and figuring out how to grow a high-potential business
- Has strong project management skills
Apply here for the Brand Manager Marketing Jobs
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