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Senior Brand & Marketing Executive Job, Sales & Marketing Kenyan Jobs, Current PR Kenyan Jobs 2022,
Job Title: Senior Brand and Marketing Executive
Reporting to: Sales & Marketing Manager
Industry: Real Estate
Location: Nairobi
Number of Positions: 1 Position
Salary: Competitive based on Experience
Job Purpose: As a Brand and Marketing Executive will be responsible for planning, directing, and coordinating marketing policies and programs that lead in the growth of brand equity. This will be achieved through the research of market conditions in local, regional, or national areas, by gathering information to aid in developing relevant marketing campaigns.
The research data will be used to analyze and determine the demand for company products and services, analyzing competitors, identifying potential customers and positioning.
Responsibilities
Collect and analyze data on customer demographics, preferences, needs, buying habits, industry statistics and trends to identify potential markets and factors affecting product demand and positioning. This may be achieved through knowledge in consumer behavior, collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data where necessary via collaboration with marketing professionals, statisticians, pollsters, and other professionals as may be deemed fit.
Analyze consumer trends.
Establish business management methods.
Monitor Business Indicators.
- Initiate market research studies and findings, illustrating data graphically and translating complex findings into written text so as to guide in market segmentation, product targeting, positioning and campaign performance.
Prepare research reports.
- Seek and provide information to help the company determine their position in the marketplace.
Gather organizational performance information.
Market Share reporting
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Gather competitor performance information.
Analyze market conditions or trends.
- Identify, develop, and evaluate marketing strategy by integration of all elements of marketing mix while integrating company objectives, market characteristics, and cost and markup factors. This includes but not limited to, developing campaign briefs, selection of distribution channels, working with partners etc.
Evaluate program effectiveness.
Develop marketing plans or strategies.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with designers, printers, producers and any other team necessary to execute said objective.
Develop marketing plans or strategies.
Direct marketing, or customer service activities.
- Execute the financial aspects of marketing, such as budgets, expenditures, research and development appropriations return-on-investment and profit-loss projections, while ensuring that all activities are executed within budget at all times.
Analyze data to inform operational decisions or activities.
Estimate cost or material requirements.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
Determine pricing or monetary policies
- Consult with project management personnel on project specifications, and other teams on the course of duty to recommend modifications to suit target market and improve competitiveness of the product.
Confer with external members to accomplish work activities.
- Use sales forecasting and track marketing and sales trends for strategic planning to ensure the sale and profitability of products, so as to track sales trends through analyzing collected data and advise teams on factors affecting the buying of products and provide solutions well in advance.
Monitor external affairs or events affecting business operations.
Analyze market research data for conditions and trends.
Analyze forecasting data to improve business decisions.
- Raising awareness of the overall company brand among its target audience as well as all client brands in our portfolio and ensuring their growth and consistency in line with respective brand guidelines.
Brand & Product Awareness
- Initiate all marketing literature in accordance to specific brand and sub-brand requirements.
Copywriting
- Negotiate contracts with developers, vendors and agents to manage portfolio growth and product distribution by amongst others establishing distribution networks and developing distribution strategies.
Negotiate contracts for distribution.
- Coordinate or participate in public relations initiatives and promotional activities, by leveraging on existing media relationships, cultivating new contacts within business and industry media, managing media enquiries and interview requests, creating content for press releases and keynote presentations so as to ultimately position the brand and it’s product’s in accordance to company mission and vision.
Coordinate special events or programs.
Direct marketing, or customer service activities.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Measure effectiveness of business strategies or practices.
- Attend meetings to provide management and boards with information and proposals and reports concerning the strategy, placement and execution of promotions, distribution, design, and pricing of products.
Discuss business strategies, practices, or policies with senior leadership
- Measure and assess customer satisfaction.
Conduct surveys in organizations.
- Develop and implement procedures for identifying advertising needs.
Develop business or market strategies
- Maintain the inventory of all marketing collateral including but not limited to equipment, brochures etc
Development of organizational structures.
Qualifications
- Degree in Marketing or any relevant field
- Member of PRSK – added advantage
- At least 3 years’ work experience in PR, communication or branding field.
- Good relationship networks in industry media outlets.
- Event Management
- IT skills
- Proficiency with marketing systems such Mail Chimp
- Professionalism & Respect
- Business Acumen
- Excellent writing and communication skills
- Real Estate Market Knowledge
- Problem Solving
- Creative
- Negotiation/Deal closing skills
- Knowledge on Consumer behaviour
- Executer
- Analytic Skills
Personal attributes/attitude
- Great interpersonal skills
- Confident
- High integrity
- Organised
- Responsive
- Implementer
- Whatever it takes attitude
How to apply
Interested and qualified candidates to send their resumes to vacancies@gaprecruitment.co.ke latest by Friday 13th May 2022.
Indicate email subject as Senior Brand and Marketing Executive.
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