Job Title: Brand Manager
Company Profile:
Our Client is a Business Innovation and Brand Strategy firm
Main Purpose of the Job
To take responsibility for developing plans and executing projects and initiatives that supports the broader short and long-term marketing strategy.
Main Responsibilities
Steward of the brand that supports the company’s brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.Participate in brand strategy discussions and in setting a bulls-eye consumer target.Work collaboratively with marketing communications to execute packaging designs. Participate on a cross-functional team to develop new products following the process.Analyze historical new product launches, and reports on vitality rates.Analyze consumer trends and information, and categories to help identify product categories.Analyze market, consumer, and competitive information in order to setting new product pricing and managing price on existing items.Analyze consumer, category, competition, and channel/customer as part of a situation assessment.Develop pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.Analyze and provides consumer, category, and brand information to support channel. marketing and sales in category management and sales presentations.Provide direction for key customer innovation summit presentations.Work collaboratively with operations/sourcing to identify and develop productivity initiatives.Develop growth targets, business objectives and brand strategies for the brand. Lead global brand planning process by developing and executing annual brand target. Required Qualifications and Skills
Bachelor degree in Marketing or a relevant fieldCIM qualificationsMinimum of 5 years experienceGood analytical skillsGood listener, able to respond to results and consumer researchAn excellent communicator, both verbally and writtenAble to work well under pressureGood presentation skills.To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line.
Kindly also mention your current/ last salary and benefits.
Only shortlisted candidates will be contacted
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