Digital Marketer at Corporate Staffing

Corporate Staffing Services is a leading recruitment agency in Kenya providing complete recruitment services. In the last ten years we have been partners to local and foreign businesses looking to hire Kenyan professionals. We have recruited for diverse clients in different sectors and industries.

Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising


• Maintaining our social media presence across all digital channels


• Measuring and reporting on the performance of all digital marketing campaigns


• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns


• Design, build and maintain our social media presence


• Measure and report performance of all digital marketing campaigns, and assess against the set KPIs


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with internal teams to create landing pages and optimize user experience


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Build a large database of existing customers including Developers, Specifies, Contractors, fundis, Hardware Shops, Flower Farms, Movers etc. database, internet generated customer data and any database which may be relevant in achieving the e-mail marketing objectives.

 Qualifications & Experience

• Bachelor Degree with Post graduate diploma in professional Digital Marketing.


• Diploma in ICT and proven working knowledge computer skills


• At least four years of experience in digital marketing


• Some experience in sales & marketing


• Proficient using marketing automation technology


• Good Knowledge of latest digital marketing trends


• Very good Business Data Analytics skills which is relevant in decision making


• Proven success in Content Creation that will pull the targeted audience to the brand and for the audience to effectively engage


• Proven success in the implementation of effective Search Engine Optimization & Search Engine Marketing to support all levels of digital marketing


• Very good Customer Relationship Management Skills, which helps to monitor and maximize customer experience


• Good Communication Skills which helps to spread impactful messages, establish trust and build relationships with prospects


• Very good understanding of the Social Media Marketing skills and how this can help the company establish its presence in Social Media in order to achieve the set KPIs


• E-Mail Marketing Skills– continuously develop large customer and prospects database for effective e-mail marketing using the relevant tools


• Knowledge of Basic Design Skills would be added advantage. Visual content today gives more exposure than written content. Videos are now known to have a higher conversion rate, engagement and higher SEO rankings. Some knowledge in Adobe Creative Suite, Canvas, Inkscape etc. would be helpful


• A Team Player and good Interpersonal Skills


• Good appreciation of Emotional Intelligence in people management


• Good time-management skills

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