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Senior Content Lead
What You’ll Do for Us
Author
and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
Lead
agency briefings for Consumer and Shopper content and identify innovative ways
to measure the effectiveness of brand campaigns.
Provide
guide adherence throughout the Integrated Marketing Experience process: (and
when needed, evolution of) the strategy among internal teams and external
agency partners; identify opportunities to bring consumer research and data
into the process.
Help
develop measurement plans to evaluate and optimize campaigns; foster a culture
of collaboration that continually challenges and builds the brand team’s
collective thinking.
Actively
collaborate with the brand/category team to translate global/regional direction
to Africa Operating Unit (where applicable) and to ensure that the strategy is
relevant to consumers.
Positions
the brand for future growth and can ultimately inspire differentiated marketing
communications.
About You
Education: Bachelor’s degree
required.
Related
Work Experience: minimum 5-7 years of experience working in a strategic marketing
capacity; experience working at and with world-class creative agencies and
track record of inspiring big (ideally award-winning) creative thinking a plus.
Ability
to lay the strategic foundation needed to spark, evaluate, measure and optimize
creative ideas that comprise a brand’s annual marketing efforts in a way that
delivers business growth and consumer value.
Exceptional
written and verbal communication skills
Articulate
complex ideas in a clear, compelling manner.
Translate
consumer and cultural research/data, business objectives and diverse
perspectives into actionable marketing strategies.
Skills
Influencing
How To Apply
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