Africa Point Inbound Marketing Team Leader Job in Kenya

Vacancy: Inbound Marketing Team LeaderJob Description: Established in 1998, Africa Point is a pioneer in the African travel market. Using state-of-the-art technology, our experienced local travel consultants cater directly to customers in target markets around the globe. The result is not only better and more timely advice for our clients but also better value for money.We are now looking for an experienced inbound marketing team leader and travel enthusiast to lead our inbound marketing team and further develop and implement our inbound marketing strategy.
The role offers significant development potential and includes the following responsibilities:Manage and tutor growing team consisting of online community ambassador, blogger, SEO specialist, graphic designer and IT generalist;Develop inbound marketing strategy in collaboration with external consultant, senior management and owners as well as travel consultants;Lead day-to-day implementation of marketing measures and coach team in implementation;Work with sales team and operations managers to achieve sales and marketing alignment;Monitor, measure, analyze and improve effectiveness of marketing initiatives.

Deep passion for inbound marketing and travel;Proven track record of developing and implementing inbound marketing strategies, ideally in the travel industry;Several years prior professional experience in SEO, PPC campaigns and email marketing;Excellent analytical and research skills, exceptional research ability on the Internet; fluency in analytics tools such as Google Analytics, Moz etcOutstanding written and verbal communication skills suitable for audience in target markets;Creative, self-motivated, resourceful and thriving in a fast paced environment;Good planning, co-ordination and execution skills;Graduate Diploma/Bachelor’s Degree in Information Technology, Digital Media, Journalism or Public Relations is desired but exceptions may be given to those with proven experience, passion and track record.
Qualified candidates are invited to send their CV and cover letter to careers@africapoint.com. Only shortlisted candidates will be contacted. Interviews will be held during the week of the 22th of September 2014.