Merchandise Exhibition Regional Marketing Manager Job in Kenya

Regional Marketing Manager – Permanent Imported Merchandise Exhibition (Business to Business)

Summary: Responsible for managing marketing, advertising and promotional staff and activities in Kenya, Uganda, Burundi, Rwanda, Congo DR, Tanzania, and South Sudan. 

Takes steps to measure, enhance, and enrich the position and image of a company through various goals and objectives.

Primary Responsibilities

• Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.


• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.


• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.


• Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.


• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.


• Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.


• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.


• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.


• Provides information by collecting, analyzing, and summarizing data and trends.


• Protects organization’s value by keeping information confidential.


• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.


• Accomplishes marketing and organization mission by completing related results as needed.

Requirements of the Role

• Bachelor’s degree; business and marketing majors preferred.


• Strong intrapersonal skills.


• Exceptional written and verbal communication skills.


• Familiarity with data analysis and reporting.


• Hardworking, persistent, and dependable.


• 3 – 5 years in the same position

How to Apply
Send your application to careersinafrika@gmail.com