Sales Promotions Manager Job in Nairobi Kenya

Job Title: Sales Promotions Manager – FMCG
 

Industry: Manufacturing
 

Salary Range: Competitive

based on experience
 

Our client is a leading multinational

company in manufacturing sector. 

They seek to hire a dynamic and

results oriented individual to fill the role of a Promotions Manager.

Role Purpose:

• To develop detailed plans for promotions in
  
  line with the marketing and business strategy.


• To identify and leverage strategic planning
  
  and managing marketing campaigns to promote company  products in
  
  order to gain competitive advantage


• To enrich the execution of Brand/Product
  
  Marketing strategies in own area of responsibility through an in-depth
  
  understanding and analysis of the Categories in which they exist

• Create comprehensive marketing and promotions
  
  strategy for the D2C (direct to channel) channels through collaboration
  
  with Channel Leaders and other team members.


• Define the strategic focus, needs, tactics,
  
  and investment necessary to ensure effective campaigns, delivering sales
  
  targets, and customer loyalty.


• Develop and ensure proper, cost-effective
  
  execution, and project management of tactical marketing programs,
  
  grassroots initiatives, trade and events, promotions and related
  
  collateral that contribute to building brand awareness and support channel
  
  goals. Develop respective project timelines and manage deliverables
  
  against marketing calendar(s).


• Track, analyze, and report Direct to Channel
  
  marketing results on a timely basis to include success of Price discounts
  
  , gift with purchase promotions , discount vouchers promotions and other
  
  types of outreach and awareness initiatives to identify correlations
  
  between campaign goals and return on investment (ROI); interpret analysis
  
  and make recommendations to management.


• Develop and maintain benchmarks that will
  
  determine program success as a result of ongoing analysis; utilize
  
  benchmarks to develop tactical programs and forecast results.


• Ensure brand equity is maintained and in
  
  accordance with the company standards; ensure all programming communicates
  
  a consistent image that is compatible with the brand positioning strategy.


• Coordinate and communicate promotional and
  
  marketing program plans to D2C team, in alignment with key D2C channel
  
  specific campaign dates, and overall D2C Marketing plans.


• Develop and maintain a solid database of
  
  external contacts that can provide timely and cost effective marketing,
  
  collateral, and program development.



• Own the P&L responsibilities for
  
  marketing, promotions and traffic generating programs.


• Partner with the development of the annual budgets;
  
  ensure maximum cost efficiencies and balanced spending are consistently
  
  achieved; track and ensure accurate budget forecasting.


• Responsible for overseeing channel sampling
  
  budgets and promotional goals while predicting and monitoring redemption
  
  rates to ensure controlled spending. Make recommendations to optimize
  
  sampling budgets and results.

Additional operational

responsibilities

• Should Work alongside brands team to
  
  incorporate brand related promotions


• Responsible for campaign development ( developing
  
  creative themes around promotions )


• Responsible for Campaign communications-
  
  (should ensure that sales teams and retailers are aware of the campaign,
  
  communicate campaign details.


• Responsible for post management activities of
  
  all promotions ( Cost review is carried out against the original campaign
  
  budgets and estimate the return on the campaign in terms of increased
  
  sales or product awareness


• Responsible for working with external agencies
  
  for the actualization of all promotions


• Responsible for developing promotional tools
  
  relevant to tailored activities

Skills and Qualifications Desired:

• Business / Marketing-related Degree from a
  
  reputable University


• Minimum of 3 to 5 years’ experience within a
  
  similar role (doing financial analysis of Sales / Marketing activities)


• Highly analytically minded who enjoys working
  
  with numbers


• Well organized with good attention to detail


• Great team player


• Able to work autonomously and work cross
  
  functionally


• Good communication and Presentation skills


• Commercially minded


• Assertive & form in managing Agencies but
  
  able to build effective & healthy working relationships


• Good IT literacy (knowledge of IRI/TNS/Nielsen
  
  consumer research systems is a distinct advantage)


• Relevant market /category knowledge

If you are up to the challenge,

possess the necessary qualifications and experience; please send your CV only

quoting the job title on the email subject (FMCG Sales Promotions Manager) to

vacancies@corporatestaffing.co.ke before Tuesday 12th January, 2016

Kindly indicate current/last salary on your CV

N.B: We do not charge any fee for receiving your CV or for interviewing

Only candidates short-listed for interview will be contacted.