Public Relations, Corporate Communications & Social Media Officer Job in Kenya

Vacancy: Public Relations, Corporate Communications & Social Media Officer 

The Company:

 We are a pioneering dynamic Insurance Company

introducing a new and exciting ethical perspective to the Insurance market in

Kenya and the region. 

Founded in the year 2008, the Company

is the first fully fledged ethically based operator in East and Central

Africa. 

We are founded on ethical principles

and justice. In view of expanding activities and the need to reach beyond our

traditional market to grow our business we are recruiting, qualified

experienced, competent and highly motivated individuals to fill the position of

Public Relations, Corporate Communications & Social Media Officer.

Job Summary: Reporting directly to the Sales & Marketing

Manager, the Public Relations, Corporate Communications & Social Media

Officer will implement the company’s Public Relations, Corporate Communications

and Social Media objectives by creating, implementing and measuring the success

of the function  that will maintain a positive public image of the Company

within the market as well as enhance sales revenues. 

Public Relations & Corporate Communications Duties

• Coordinate the production of all the Corporate
  
  Publications for Internal and External audiences including Newsletters,
  
  Corporate Profiles, Annual Reports, Strategic Plan, E-shots, etc


• Ensure proper branding, editorial design,
  
  direction and distribution of company publications and promotional
  
  materials including brochures, posters, banners, fliers, etc


• Coordinate editorial media relations/interests
  
  as well as advertising and purchase of required media space


• Plan and develop communication of information
  
  programmes to maintain favourable Public perception through the website,
  
  social media, web sites and other emerging media


• Coordinate corporate appearances and
  
  participation in Events, Contests, Sponsorships, Partnerships,
  
  Exhibitions, etc to promote the Corporate Brand as well as specific
  
  product awareness. The Events could also include Anniversaries, Launches,
  
  Breakfasts, Agent dinners and overall event Organization and Management


• Develop strategies to influence public opinion
  
  and promote ideas, products and services


• Handle the CSR portfolio in liaison with
  
  Shariah department and the CEO’s Office


• Consult with Media/Advertising Agencies for
  
  promotional campaigns


• Up-date website and Social Media content
  
  regularly


• Provide counsel on matters Communication and
  
  Public Relations


• Conduct Brand Audit surveys to determine TIA
  
  Brand Performance


• Prepare the Annual departmental budget


• Prepare plans on media management and
  
  corporate communication


• Coordinate the quality, look and feel of all
  
  company print and corporate materials including stationery and promotional
  
  materials such as Corporate Gifts, Tokens, etc


• Manage and coordinate all marketing,
  
  advertising and promotional activities

• Manage Social Media sales and marketing
  
  campaigns and day-to-day activities including:

1.   
Create relevant content to reach the

company’s ideal customers

2.   
Create, and manage all published

content (images, video and written)

3.   
Monitor, listen and engage with users

while cultivating leads and sales

4.   
Conduct online advocacy and open

stream for cross-promotions

5.   
Develop and expand community and/or

blogger outreach efforts

6.   
Oversee design, profiles, images,

landing pages, etc of Facebook/Twitter/Instagram/LinkedIn/YouTube/Blog, etc

7.   
Coordinate design and manage Social

Marketing/Brand/Product Promotions and Campaigns on the various Platforms in

line with the overall marketing and promotional goals of the organization

8.   
Compile reports for management

showing results (ROI)

• Become an advocate for the Company in Social
  
  Media spaces, engaging in dialogues and answering questions where
  
  appropriate


• Demonstrate ability to map out sales and
  
  marketing strategy and then drive that strategy proven by testing and
  
  metrics


• Develop a strategy and implement a proactive
  
  process for capturing customer online reviews while monitoring online
  
  ratings and respond accordingly


• Monitor trends in Social Media tools,
  
  applications, channels, design and strategy



• Identify threats and opportunities in user
  
  generated content surrounding the business. Report notable threats to
  
  appropriate management


• Analyze campaigns and translate anecdotal or
  
  qualitative data into recommendations and plans for revising the Social
  
  Media campaigns.


• Monitor effective benchmarks (best practices)
  
  for measuring the impact of Social Media campaigns. Analyze, review, and
  
  report on effectiveness of campaigns in an effort to maximize results

Key Performance Indicators

(KPIs)  
 

• Growth of Likes/Followers, etc


• Reach


• Engagement


• Leads


• Sales

• Visual content that is consistent, compelling
  
  and gets across

3. Solid Content Strategy

• Outlining the uniqueness of TIA business
  
  including core values and beliefs


• In depth and detailed reasons why people want
  
  to buy from TIA


• Description of IDEAL customers profiling their
  
  interests, what problems can TIA solve, where do they spend their time,
  
  and how can TIA help them?

• Continuously growing fan base with appropriate
  
  advertising/promotions/campaigns

• Listen, respond, ask questions and engage with
  
  your audience.

• Convert fans/followers into customers in line
  
  with TIA growth and engagement strategies that are cost-effective so as to
  
  achieve the best results

7. Reports to management showing

results (ROI)

Qualifications / Skills / Experience

• This position requires a demonstrated level of
  
  initiative and judgment in order to organize and prioritize tasks,
  
  workload and projects.


• Excellent communications skills (both written
  
  and oral)


• Computer skills to produce effective
  
  publications, reports, documents and presentations as required.


• Strong, creative, analytical, organizational
  
  and inter personal skills


• Professional manner, tact, diplomacy and
  
  discretion in dealing with members, non-members, complainants and
  
  colleagues


• Proven working experience in social media or
  
  related field (including but not limited to Blogging, Facebook, LinkedIn,
  
  Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest,
  
  Instagram and more) and how each platform can be deployed in different
  
  scenarios


• Excellent consulting, writing, language,
  
  editing (photo/video/text), presentation and communication skills


• Demonstrable social creativity, networking
  
  experience with available links to profiles and social analytics
  
  tools/software knowledge (Hootsuite, Raven Tools, Google Analytics,
  
  Facebook Insights, etc)


• Adequate knowledge of web design, web
  
  development and Search Engine Optimization (SEO) as well as content
  
  development and publishing


• Knowledge of online marketing and good
  
  understanding of major social media marketing channels (For example Social
  
  media paid advertising campaigns including Facebook, Linkedin, Twitter,
  
  You Tube.


• Positive attitude, detail and customer
  
  oriented with good multitasking and organizational ability


• Exceeds at building and maintaining sales
  
  relationships, online and off


• Is a Team player with the confidence to take
  
  the lead and guide other employees when necessary (that is in content
  
  development, creation and editing of content, and online reputation
  
  management)


• Makes evident good technical understanding and
  
  can pick up new tools quickly


• Demonstrates winning Social Customer Service
  
  techniques. Possesses great ability to identify potential negative or
  
  crisis situation and apply conflict resolution principles to mitigate
  
  issues


• BS in Communications/ Journalism, Marketing,
  
  Business, New Media or Public Relations


• Minimum 2 years’ experience in the field with
  
  demonstrated success

 
Application letters and copy of current CV in one document with names and

address of three referees  and 

clearly indicating the position title

“APPLICATION FOR PUBLIC RELATIONS, CORPORATE COMMUNICATIONS & SOCIAL MEDIA

OFFICER” 

should be sent by email to

hr@takafulafrica.com 

so as to reach the HR&

Administration Manager