Brookside Dairy Innovation & Consumer Insight Marketing Manager Job in Kenya

Brookside Dairy Limited, a leading market player in the dairy sector,

is seeking to recruit highly qualified, committed, motivated and

experienced individual for the following position.
 

Brookside’s

vision is to be the market leader in East and Central Africa for milk

and milk products and be the benchmark in the industry in Africa.

Our operations are focused in the manufacture of safe quality milk and milk products.

Innovation & Consumer Insight Marketing Manager
 

(1 Post)
 

Reporting to Director – Marketing
 

 

Key Duties & Responsibilities

• Develop medium / long term global innovation strategy


• Ensure all elements of innovation business case development and validation are ¡n place


• Provides regular updates and organize meetings to update key stakeholders on project status


• Executes innovation work plans by developing strong and effective creative briefs to agencies and for R&D


• Proactively identifies key bottle necks, potential delays and resource gaps


• Provide analytical support on development of innovations platforms


• Conducts review of key competitive initiatives


• Continual development of internal research capabilities to meet emerging business needs


• Coordinate with internal partners and stakeholders to execute research


• Develop and audit data collection methods and tools


• Present research findings and identified relevant opportunities for management decision


• Responsible for innovation, strategy and consumer insights

Qualifications & Skills

• University degree in Business or Marketing Management


• At least 8 years experience in FMCG in Consumer Insights (Market Research) or in project innovations


• Has a good consumer understanding


• Excellent understanding of full marketing mix


• Highly creative and innovative


• Drive for results and strong leaderships skills


• Excellent team player


• Excellent communication and interpersonal skills

How to Apply

Those

who meet the above requirements should send their applications together

with a detailed curriculum vitae, contacts of three referees, daytime

& evening telephone contacts by 10th May, 2016 to hr@brookside.co.ke