Marketing Intern at Springboard Capital Limited

In the 2008, the holding company changed its investment strategy and financial lending to its members on short term periods at agreed interest rates. Members’ shares were to be used as financial guarantee and security for the lending. This marked the beginning of a formal financial lending institution – Springboard Capital Limited. The company has ventured beyond lending to its members only and is now into Micro Credit business to non members as well through Springboard Capital with the principal objective of getting into a fully fledged deposit taking Micro finance status in the next one year. Vision: To offer the best lending programme, that respond to the need of small and medium enterprises companies in Kenya. Mission: To offer a lending hand to those entrepreneurs that demonstrate potential of growth in their line of business, by advancing loans to add value to their investments, at the same time creating value for the shareholder’s funds. Core Values Teamwork: We believe in working together as a unified team to meet our common goals. Integrity: We employ highest ethical standards of honesty and fairness in all our dealings. Innovation: To be creative in delivering positive value to our stakeholders and continuous improvement in all we do. Social Responsibility: Fostering a healthy balance between our professional endeavors, family lives, communities and environment. Why us? We never stop improving our services to enhance our team’s capabilities and increase customer satisfaction. Springboard is a client-centric organization. We make it our business to understand and help our clients achieve their business goals. Personnel Quality The quality of our people makes us stand out. We hire and retain only the best professionals. At Springboard Capital, we set up a thorough personnel selection process and a challenging environment to grow and improve our large resource pool of top-notch experts. Individual Approach We thoroughly examine each customer’s case. Depending on the loan required we engage a dedicated team of our staff to analyze and understand clients’ specific objectives and needs to find a solution that meets them. Easy Communication We understand that effective communication is crucial for the success of any project. We establish a productive customer communication environment providing all required resources. All our employees who are engaged in communication with customers speak fluent Kiswahili English.

RESPONSIBILITIES.

• Analyzing posts and data from major platforms. Check on which posts performed best organically and generate insights about what is working in a report.


• Researching consumer opinions and marketing strategies and proposing adjustments to current strategies accordingly.


• Assist in managing social media channels (Facebook, Twitter, Pinterest, Instagram, Flickr, YouTube) and editorial calendar to ensure content is timely, relevant, and engaging.


• Assist in the lead collection from the website and monitor their progress.


• Assist in conducting a competitive analysis of the current partnership landscape, research, and identify new, innovative opportunities.


• Provide administrative support e.g. maintaining and updating a database, and preparing materials for marketing activations.


• Assist in the management of the Branding and Marketing budget, including tracking project expenditures and assisting in budget development by summarizing, researching and analyzing past project expenditures.


• Any other duty as may be assigned from time to time.

REQUIREMENTS

DESIRED SKILLS AND QUALIFICATIONS.

• Holder of a Bachelors Degree in Business Related course from a recognized institution.


• At least 1 year of working experience in a similar role.


• Professional qualification in marketing will be an added advantage


• Proficiency in ICT with strong MS Office and internet ability.

KEY COMPETENCIES.

• Ability to interact effectively with all levels of Management and Stakeholders from varied backgrounds


• Strong analytical thinking and financial reporting skills


• Communication and interpersonal skills


• Planning and organization skills.

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