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Trade Marketing Executive
The role of Trade Marketing Executive (TME) is to develop and execute channel marketing activities that culminate in superior brand experiences for customers and consumers, resulting in increased brand conversion at the POP and revenue growth.Reporting to Trade Marketing Manager, the successful candidate’s main responsibilities will be:Develop the Dukas/Kiosks/Vendor Channel and implement activation models including merchandising and promotional guidelines based on market evaluation, competitor knowledge and industry best practicesContribute to the marketing planning processes by providing insights to guide activation and investment decisions, and delivering greater sales performance through tailored solutionsEnsure that robust evaluations are conducted in order to analyze effectiveness of investments, thus improving the ROIEnsure all trade marketing information and reports including cycle plans are up to date, accurate, and provided in a timely fashionCoordinate and implement marketing programs that increase their company’s brand presence and market share, and improve customer satisfactionSelection Criteria
We are interested in candidates with following qualifications;First Degree from a recognized University (Business Studies – with a Bias in Sales & Marketing) Professional Courses in Marketing – CIM will be an added advantage3-5 years experience as a trade marketing representative in another FMCG company, preferably one which has a trade marketing approachSkilled in presentations, PowerPoint and ExcelGood interpersonal, relationship building skillsStrong planning, organization and time management skillsA self starter who is able to get things off the ground with minimal supervisionInterested Candidates should send their applications to;
Country Human Resources Manager
Airport North Rd. Embakasi, Closing date for receiving the applications will be 14th April 2013
Only successful applicants will be contacted for interview.
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