Kenya: Consultancy for Outreach and Communications Strategy

Purpose

The Partnership for African Social and Governance Research (PASGR) is seeking a consultant to develop an organisational communications strategy for the period 2015-2019.

Background

PASGR is a non-profit organisation based in Nairobi, Kenya that works with African social science researchers and academics to enhance their capacity for research that can inform social policy and governance. It was established in 2011.

PASGR has a new strategic plan covering 2014-2018. It is necessary to rethink the communications function and operations in line with this strategic direction. We are therefore seeking a consultant to develop, working closely with PASGR, a comprehensive 5-year outreach and communications (O&C) strategy and make recommendations on outreach and communications structure to support the strategic plan.

The consultant will be responsible for assisting PASGR to develop an effective O&C strategy and a coherent plan of action to effectively use various publicity/marketing tools and improve communication material and media relations. The consultant shall have demonstrated expertise and experience in communications and marketing in Africa.

Completion date is expected no later than 15 February 2015.

Scope of Work and Responsibilities The consultant will outline and design an O&C communication strategy and plan which shall include but is not restricted to:1.1. Mapping of key target audiences1.2. Review of current O&C channels/media used by PASGR1.3. Review of O&C objectives1.4. Relevant key communication messages at organisational level and for each PASGR programme1.5. Proposed entry points and activities for outreach and communication, identifying and justifying the most relevant media channels per region, with budget estimates where applicable1.6. Proposed materials to be linked to the activities in 1.5 above1.7. A monitoring tool and checklist for implementation of O&C strategy.

2. Deliverables

2.1. Outreach and Communication Strategy for 2015-2018, including aspects 1.1 to 1.6 outlined above.2.2. Monitoring tool and checklist2.3. Key messages for PASGR and each programme (Research, Higher Education, Professional Development and Training)

3. Proposal format

3.1. Background on firm3.2. Proposal – outline scope of work, methodology, and timelines based on deliverables3.3. Pricing proposal – include all related costs. All prices must include Value-Added Tax (VAT)3.4. Expertise – indicate relevant experience of the team that is proposed to carry out the work3.5 Annexes – Relevant examples of similar projects done for other clients. Include at least three contactable references.

A contract will be signed between PASGR and the successful vendor, based on terms that will be agreed jointly.

Submission process: Proposals should be sent via email or hand delivered to PASGR by noon East African Time on 8thDecember 2014. Questions on these Terms of Reference may be sent to info@pasgr.org

The Partnership for African Social & Governance Research (PASGR)
4th Floor KMA Centre
Mara Road, Upper Hill
P.O. Box 76418-00508
Nairobi, Kenya

info@pasgr.org