Role Profile
The successful candidate will lead the Public Relations team by:
Develop, manage and lead a Public Relations (PR) teamPlanning, developing and implementing Public Relations strategies;Shared responsibility of managing the PR business within Brand Integrated and its clients;Crisis management for clients and key stakeholders;Business Development and relationship building;Establishing relationships with public relations agencies, print, electronic and broadcast press. Managing preparation and distribution of news releases, fact sheets, scripts, etc. to media outlets. Monitoring press releases for quality assurance.Collating and analysing media coverage data;Oversight on Events management, social media engagement for new and existing business lines and clients;Sourcing and managing speaking and sponsorship opportunities;Commissioning market research among others.Entrepreneurial flair; Strong business development acumen; high conversion rates;Leadership and people development;Innovative Public Relations, Brand management and marketing strategy awareness;Technically sound marketing background;Excellent networker with positive and well developed interpersonal skills.A Bachelor’s degree in related field;A Masters degree in the related field would be an added advantage;Member of PRSK (Public Relations Society of Kenya) and MSK (Marketing Society of Kenya) is desirable;At least 8 years’ experience in a related field;Only shortlisted candidates will be contacted.
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