Trade Marketing Officer at Mabati Rolling Mills Limited (MRM)

Mabati Rolling Mills Ltd (MRM) is the flagship company of SAFAL GROUP, which is the leading manufacturer of flat and long steel products in Africa. Safal was incorporated to consolidate the operation of several allied companies in Kenya, Uganda, Tanzania, Ethiopia, South Africa, Zambia, Angola and Malawi. The group’s companies have Galvanizing lines in Kenya , Uganda and Tanzania. We run the Aluminium -Zinc and Color Coating lines in Kenya, thus we are the first Company to implement the Aluminium-Zinc technology in Africa. In Kenya, the service centres are at Thika, Mombasa,Kisumu + Kisii.

Introduction

To play a key role in achieving buildings solutions category growth through developing & implementing strategies within assigned brands to meet customer needs.

Requirements

Specification

• Drive Company’s vision “Best in Class” at the Point of Sale (POS)


• Maximize off take on company brands through developing best in class Point of DTEU channel


• Deliver necessary trainings on product knowledge and marketing plans to DTEU teams for execution


• Plan and deploy required collateral for support to the DTEU channel


• Create and deploy marketing toolkits for DTEU teams to enhance product knowledge


• Supervise and Manage branding opportunities for DTEU outlets by ensuring they meet standards at all times

Launch Support

• Plan and Manage BTL activities such as promotions, open days, to support sales in retail outlets, roadshows


• Drive awareness to drive traffic to retail centres


• Work with DTEU teams to execute influencer/ stakeholder engagement meet ups to harness existing and new business opportunities.


• Deliver brand activities and plans to DTEU channels


• Plan in coordination with trade marketing manager, service centre managers and sales the support for all new launches for products and

Promotions Evaluation

• Pre & post promotions evaluation through: estimated ROI & market feedback as well as market data readings when applicable.


• Work closely with Trade Marketing Manager to validate all promotions for future planning and efficient achievements.


• Manage DTEU collateral and utilization monitoring with the DTEU sales team.


• Functional Coordination


• Consult with other functions internally as well as externally (Agencies, trade) as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.


• Conduct market visits in coordination with ASM’s & Marketing

Minimum Qualifications;

• Bachelor’s Degree in Bachelor of Commerce or Marketing .


• MBA is an added advantage.


• Work experience of 2 years in the Sales and Marketing domain.


• Core expertise in the Marketing with stints of 3 years.


• Core expertise in Trade Marketing with stints of 2 years. Experience in the Building Materials, Construction or related consumer industry.


• Marketing exposure in the consumer industry with strong distribution channels.


• Exposure to B2C marketing programs and technical marketing programs.

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