Senior Market Engagement Manager at GSM Association (GSMA)

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with almost 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series conferences.

About the Role

You will work as part of the Connected Women and Connected Society Market Engagement teams to drive forward market engagements in Africa, helping cultivate and support a portfolio of mobile operators and partners across Africa who are interested in closing the gender gap in mobile internet and mobile money, and/or driving mobile internet adoption and use to the underserved more generally, including women, rural populations and persons with disabilities.

Key roles and responsibilities include the following:

• Make recommendations for the strategic direction for the Connected Women and Connected Society Market Engagement team in Africa and taking a leading role in ensuring the delivery of that strategy.  You will also input to the strategic direction of the Connected Women and Connected Society teams as a whole, based on your close relationships and clear understanding of mobile operator’s changing business needs.


• Support a portfolio of mobile operators and other partners across Africa who are interested in closing the gender gap in mobile internet and mobile money, and/or driving mobile internet adoption and use to the underserved more generally, including rural populations and persons with disabilities.


• Provide thought leadership, analysing market opportunities, inputting to the design of (but not limited to) mobile internet and mobile money propositions, as well as handset affordability and digital skills initiatives.


• Create and deliver strategy workshops for operators; support the launch and scale of existing initiatives and tracking and reporting on both commercial and social outcomes.


• Engaging and managing relevant stakeholders in Africa including engaging cross functionally within mobile operator teams, helping to drive action.


• Keeping up to speed with trend data and the barriers and opportunities for driving digital inclusion for underserved communities in Africa as well as a more granular view of the impact of current initiatives to close the gaps and use this in your work.


• Document insights and learnings and share your findings with the industry ecosystem. This will include collaborating with the insights team to generate insights from mobile


• operator and other partner engagements, and disseminate these through presentations, case studies, toolkits, blogs, events and meetings with relevant stakeholders.

We welcome applications from professionals with the following demonstrated qualifications:

• Very strong commercial experience is a must have. This may be gained through working as a management consultant or within corporate strategy, business planning or marketing functions, ideally within (or for) the telecoms industry.


• Strategic and analytical capabilities in understanding and assessing new business models, including experience identifying commercial opportunities and their potential impact when successfully scaled.


• Familiarity with reaching undeserved populations, including women, in low- and middle-income countries is a must have. Ideally this would be through experience in the mobile for development sector and/or working with mobile operators in emerging markets


• Strong and compelling written and oral communication skills in the English language are essential, with the ability to express complex or commercial issues articulately, concisely and persuasively.


• Strong interpersonal, relationship-building and public speaking skills, in order to develop constructive relationships with diverse stakeholders with an emphasis on mobile network operators. Ideally candidates would have solid experience of C-suite level interactions.


• Experience working with a team across cultures and globally dispersed.


• Strong project management skills, ability to work independently, self-motivated, entrepreneurial and organised to deliver high impact outputs.  Conscientious and creative with a can-do attitude.

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