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Brands Executive
We are a manufacturing and Distribution company whose core business is to market a wide range of selected quality beverages with a countrywide and regional distribution network.
As a result of ongoing strategic business expansion, we are looking for a leading edge Brands Executive to create a treasured brand experience to our customers in East & Central Africa.
Reporting to the Head of Marketing, the successful candidate will be in charge of generating and implementing brands related marketing strategies and activities for our world class portfolio.
Specific Responsibilities
Initiate and organize promotion/marketing campaigns in line with annual brands plans and targets;
Plan and oversee merchandising and point of sale materials to increase brand visibility;
Liaise with the relevant service providers in implementation of marketing activities;
Monitor and control trade and retail activities related to our brands;
Monitor and report on industry trends and consumer preferences;
Initiate product development and innovation in keeping with consumer tastes and preferences;
Educate key stakeholders (distributors, stockists, waiters/ waitresses, shelf-stockers etc) on our brands value to effectively service the consumer;
Champion PR and corporate social responsibility activities for harmony with brands promotion/marketing campaigns.
Qualification and Competences
Be in possession of a business related degree from a recognized university;
Professional certification/ membership will be an added advantage;
Should have two years experience in marketing/sales/communication;
Experience in events management is vital;
Should demonstrate possession of marketing/sales management skills;
Must be a results orientated team player with good communication skills and ability to work under pressure;
Clean driving license.
If you believe you are the candidate we are looking for, forward your application and curriculum vitae together with copies of supporting material, relevant testimonials and 3 professional referees to the address below; so as to reach us not later than October 2nd 2012.
Only qualified applicants with all the required information will be shortlisted and contacted.
DN/A 1372
49010-00100
NAIROBI
We are an equal opportunity employe
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