Luxury Safari Camp Head of Sales & Marketing Job in Kenya

Head of Sales & Marketing – Hospitality
 

Scope of Position: This position is accountable for managing the total sales & marketing efforts of the Luxury Safari Camp. 

This includes the positioning of the brand and the generation of all revenues consistent with the company objectives; 

Developing and implementing the sales & marketing strategy for the Luxury Camp in line with the company objectives; 

The position is strongly involved with building and maintaining key customer relationships and takes an active role the camp brand ambassador and being involved at various trade shows, conferences and seminars

 

Main Tasks and Responsibilities

• Preparing an efficient and effective Sales & Marketing strategy and yearly business plan,working closely with the Managing Directors and Business Development Manager of the company.


• Directing, managing and coordinating the implantation of the sales & marketing strategy developed – for both the local and international markets.


• Provide leadership in the area of Sales – directing, managing and coordinating the sales team for the camp.


• Proactive approach to the role, including monthly updates to the annual sales and marketing strategy as required including liaison with the camp, finance and other functions of the company.


• Inventory and yield management are key areas of responsibility for this position; the role will include guiding the team on issues concerning pricing, branding, and product enhancements for certain market segments, etc. and ensuring all sales reporting systems are efficient, relevant and coordinated.


• Recruit and provides appropriate support to new sales employees to ensure their ultimate success.


• Develop and motivate staff, consistent with the camp needs through implementation of approved personnel programs and execution of succession planning.


• Conduct Sales & Reservations team performance appraisals; monthly and quarterly in line with company approved policies & procedures; Ensure superior sales service delivery to all customers


• Identifies key customers / market segments, and establishes goals for existing and new key accounts through the establishment of detailed action plans for each segment, including the corporate market.


• Manage customer relationship and respond to customer reviews and feedback in a timely and professional manner;


• Conduct site inspections of the property with prospective and existing clients.


• Achieves budgeted room night quotas and average rates set out in the yearly business plan for the camp.


• Provide guidance in preparation of monthly reports, backlog, tracking of account room nights in the group, tour and leisure market segments, and guides the development of customer action plans.


• Coordinate the camp’s participation in local and international campaigns.


• Knowledgeable about the competitive set and will be on top of market share statistics to maintain the camp’s competitive edge.


• Efficiently manages the Sales Budget.


• Through own behavior, emphasizes Brand Selling and lead referral.


• Strongly involved in business community and trade organizations with a focus on securing incremental business and enhancing the position of the camp in the market.


• Manage relationship between the camp and account base, including embassy and government accounts.


• Cross-sell affiliated camps of the parent group when the opportunity arises.


• Achieve best rates for the camp through active negotiations with sales and marketing related suppliers.


• Lead the sales meetings, reporting on activities, market trends and business leads, etc. -weekly meetings with Camp & Finance Management teams, the Head of Department & Directors; daily meetings with the Sales & Reservations team;


• Perform related duties and special projects that may be assigned from time to time.

Job Requirements & Skills:

• 8 to 10 years of luxury hospitality experience, at least 5 of which have been managing sales personnel and leading sales and marketing activities.


• Formal University / College education, preference given to those with a sales & marketing related degree with a focus on the hospitality / travel & tourism space.


• Proven organizational and communication skills – Micros Fidelio literacy an asset, along with working knowledge of MS Office suite of programs.


• Understanding and prior experience of working in the African luxury safari market.


• Understanding of the local & international markets, along with strong trade networks in the local & international markets are essential.


• Ability to prioritize, organize work assignments and follow up.


• Ability to execute a multitude of tasks on a timely basis.


• Ability to promote positive relationships with guests and staff.


• Ability to ensure security and confidentiality of guests and hotel data


• Ability to work independently without direct supervision as well as cohesively in a team.


• Ability to be a clear thinker, analyze and resolve problems with good judgment.


• Outstanding writing and oral communication skills; ability to interface confidently with high profile customers and media.

How to Apply
 

This position is OPEN to both locals and expatriates