Nova Academies External Relations Senior Associate Job in Kenya

Relationship / Account Management: You will be responsible for understanding the customer mix, segmenting (profiling) them, designing and executing an effective engagement strategy based on this analysis. Within this framework, you will be responsible for bringing on new relationships using data in conjunction with your own research, and strengthening existing relationships, pulling in senior leadership where necessary. Through developing these partnerships, your express goal is to increase brand awareness, improve brand sentiment, and drive lead generation. However, this goal is fulfilled through developing a partnership that feels more collegial than transactional, and is driven through a feeling of mutual benefit, generosity of spirit, and cultivating mutual respect.

Lead generation (top of funnel, awareness stage): You will be responsible for developing a new lead generation strategy by understanding how and where to connect with partner organizations, and creatively designing engagements that optimize our effectiveness.  You are also responsible for tracking new leads (prospective students, pre-application), and moving them through the funnel to application. Critically, this means communicating the Nova Difference and sparking that ‘wow’ experience, designing interactions to drive to the application phase, and working systematically to ensure that these efforts are driving results.

External Events: You will be expected to organize and execute Nova’s external events (liaising with external companies and individuals where necessary or applicable) that creatively encourages increased engagement with Head Teachers and the above listed customer segments.  These events should be optimized to support new lead generation, and designed to bring Nova’s brand to life. You will be responsible for identifying key dates and activities, and for working with the Admissions associate and cross-functionally to bring in the right team (leadership, students, etc.) for each event. After each event, you will also be responsible for the collection and analysis of data to determine its effectiveness, and for making recommendations on potential improvements.

Outreach and Brand Building: You will be constantly seeking new outreach opportunities for Nova to connect with different (but relevant) audiences to raise the profile of our brand in Nairobi and beyond. Successfully doing this includes (but is not limited to) working to identify other stakeholders, organizing to participate in education-related events in Nairobi and beyond.

Procurement: You will be responsible for liaising with approved suppliers (and within a budget set by your manager) to order and refill marketing materials including (but not limited to) promotional materials, decorative materials, gifts and swag, as well as identifying and booking venues for meetings, meals, and events.

Core Skills / Qualifications