PR and Advertising Officer at Equity Bank Kenya

Equity Bank Limited (The “Bank”) is incorporated, registered under the Kenyan Companies Act Cap 486 and domiciled in Kenya. The address of the Bank’s registered office is 9th Floor, Equity Centre, P.O. Box 75104 – 00200 Nairobi. The Bank is licensed under the Kenya Banking Act (Chapter 488), and continues to offer retail banking, microfinance and related services. The Bank has subsidiaries in Kenya, Uganda, South Sudan, Rwanda and Tanzania. Its shares are listed on the Nairobi Securities Exchange and Uganda Securities Exchange. Equity Bank was founded as Equity Building Society (EBS) in October 1984 and was originally a provider of mortgage financing for the majority of customers who fell into the low income population. The society’s logo, a modest house with a brown roof, resonates with its target market and their determination to make small but steady gains toward a better life, seeking security and advancement of their dreams.

Summary

In line with enhancing career progression of staff and to support business growth, we seek to recruit a qualified, experienced, self-driven, highly motivated and passionate candidate to fill the position outlined below within the Communication and Advertising unit.

Duties

Reporting to the Associate Director- Communication and PR, the PR and Advertising Officer, will be responsible for supporting the Communications department in the development and execution of all PR tasks for the Bank including:

• Researching, writing and distributing press releases to targeted media


• Collating and analyzing media coverage


• Writing and editing in-house magazines, supplements/advertorials, case studies, speeches, articles and financial reports


• Devising and coordinating photo opportunities, organizing events including press conferences, investor briefings, AGMs, press tours and other forums


• Coordinating sponsorships and promotional activities involving the Bank


• Managing promotional materials for the company


• Maintaining and updating information on the organization’s website


• O­ffering support to the branches, departments and subsidiaries in regards to marketing, promotion and communication requirements


• Interfacing with all Equity Bank teams and offices to optimize event and associated campaign’s effectiveness.


• Liaising with the retained Agency to follow up on execution of tasks


• Ensuring timely execution and production of key deliverables


• Managing vendor contracts; exercise diligence in tracking expenses to meet expense/ budget goals


• Liaising with service providers to ensure proper preparation and execution of events including brand visibility in such events through branding opportunities


• Monitoring vendor performance by ensuring alignment with market value for services rendered.

Requirements

Qualifications

• Professional training in Marketing or Public Relations


• University degree in Communications, PR, Journalism or business related field


• Over 3 years’ relevant experience in Public Relations, marketing or event management in a large media organization or in communication function in an established organization.

Desired Competencies

• Good negotiation skills


• Excellent communication, organizational and interpersonal skills


• Strong analytical ability


• Able to work well with minimum supervision


• Flexible, ability to identify and resolve problems quickly


• Creative thinker and fast learner, ability to communicate ideas effectively


• Team player


• Computer proficiency

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