Digital Media Associate – Nairobi at UN Women

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. In doing so, UN Member States took an historic step in accelerating the Organization’s goals on gender equality and the empowerment of women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system, which focused exclusively on gender equality and women’s empowerment:

Duties and Responsibilities

Lead digital communications:

1. Develop and implement social media strategies;


2. Create editorial content (stories, photos, advocacy images, contests, campaigns, audio, video, infographics, etc.) in cooperation with HQ Communication Team and ESARO programme officers and adapt for media pitching, web and social media, posting to respective channels;


3. Maintain social media calendar and content plans of content themes and all upcoming coverage schedules according to the calendar;


4. Website update and content management;


5. Create content and updates the UN Women’s website and social media platforms for information on key international days, events or campaigns;


6. Manage and work to continuously improve the content of the UN Women website in collaboration with Country offices and programme units;


7. Generate and analyze reports on web traffic and KPIs using Google Analytics, Hootsuite, and other social media focused analytics channels;


8. Provide support to Country offices in generating compelling digital advocacy content and newsletters;


9. Coordinate vendor relationships as needed by coordinating the design and production of digital branding materials, including infographics and videos;


10. Coordinate the production and distribution of the monthly/quarterly/biannual e-newsletters.

Provide coordination support in the development and implementation of campaigns and events:

1. Provide support to advocacy efforts and campaigns by organizing roundtable discussions, press conferences, and other publicity events and providing inputs to briefing materials and press releases;


2. Provide support to programme and other RO/CO staff on covering events and campaigns;


3. Attend and cover live regional events as applicable;


4. Track and monitor print and social media and report relevant information.

Provide support to the development of Regional Office’s advocacy materials:

1. Identify storylines and achievements within the Regional Office for online and print publications;


2. Draft press releases, articles, stories, photo stories, key messages and other advocacy materials;


3. Design posters, quote cards, event save-the-dates, digital banners, etc.


4. Maintain library/ database of reference materials, photos, and digital assets;


5. Follow guidelines from RO/HQ.

Other

1. Perform other tasks as assigned by supervisor;


2. Coordinate procurement of goods and services to implement communications activities, as needed;


3. Provide support on special web/digital/media projects undertaken by the Regional Office.

Key Performance Indicators

1. Timely production of social media assets


2. Monthly web and social media calendar created and adhered to


3. Timely responses to messages and comments, monthly reports on levels of engagement


4. Timely dissemination of contents on regional digital platforms


5. Timely production of the quarterly UN Women Newsletters and report


6. Timely organization of discussions, conferences, briefings and other events


7. Timely provision of relevant background information


8. Accurately edited and well written contents


9. Timely delivery of high-quality communication and advocacy materials

Competencies

Core Values:

1. Respect for Diversity


2. Integrity


3. Professionalism

Core Competencies:

1. Awareness and Sensitivity Regarding Gender Issues


2. Accountability


3. Creative Problem Solving


4. Effective Communication


5. Inclusive Collaboration


6. Stakeholder Engagement


7. Leading by Example

Functional Competencies

1. Very good understanding of major digital platforms and proven experience in strategic social media outreach at the international level;


2. Proven ability to develop and implement effective social media strategies and campaigns;


3. Excellent writing and editing skills;


4. Strong editorial judgement, including ethical and political awareness;


5. Proven ability to provide effective training in the area of social media;


6. Working knowledge of Sitecore or Drupal;


7. Working knowledge of Canva, Adobe InDesign, Photoshop, other design apps, software;


8. Demonstrated event planning skills.

Required Skills and Experience

Education and Certification:

1. Completion of secondary education required;


2. Bachelor’s degree in Communications, Public Relations or Journalism is an asset.

Experience:

1. At least 7 years of social media experience, online journalism and digital communications;


2. Experience in developing and implementing social media strategies and campaigns;


3. Experience in writing, editing, content production and information dissemination for online audiences;


4. Experience using advanced tools for online publishing, including content management systems and social media publishing tools, such as HootSuite;


5. Experience in the use of the full MS Office package (particularly Outlook, Word, Excel, PowerPoint);


6. Experience with web content management systems (Sitecore, Drupal, Mailchimp) is an asset;


7. Experience using Adobe Photoshop, Illustrator and In Design to produce high quality multimedia social media content, including graphics, GIFs and data visualizations is an asset.

Language Requirements:

1. Fluency in English is required;


2. Working Knowledge of the other UN official working language is an asset.

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