Market Analyst Jobs In Mombasa.

Job Title: Market Analyst

Location: Mombasa

Company Profile
One of the largest manufacturers of high quality edible vegetable oils & fats, margarine, and laundry & toilet soaps in the East and Central African region. Visit

Main Purpose of the job
* Analyze sales movement real time & flag areas contributing to variance
* Research market conditions in local, regional, or national areas to determine potential sales
* Gather information on competitors, prices, sales, and methods of marketing and distribution.
* Manage periodic structured market surveys to procure timely feedback on service deliveries & products
* Use survey results to create a marketing campaign based on preferences and buying habits.

Main Responsibilities
* Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting the products
* Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
* Measure and assess customer and employee satisfaction.Forecast and track marketing and sales trends, analyzing collected data.Seek and provide information to help determine their position in the marketplace.
* Measure the effectiveness of marketing, advertising, and communications programs and strategies.Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
* Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of products or services.Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
* Monitor industry statistics and follow trends in trade literature.Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data.
* Develop and implement procedures for identifying advertising needs.Direct trained survey interviewers

Knowledge and Experience Required
* A Bachelors and 2-3 yrs experience
* Customer and Personal Service Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
* Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
* Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
* Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
* Articulate, Detail oriented, goal oriented, exceptional organization skills
* Should be able to work closely with Senior management to infer & interpret findings

To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line. Kindly also mention your current/ last salary and benefits. Only shortlisted candidates will be contacted

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