Waumini Communications Limited Head of Marketing and Promotions Job in Kenya

Waumini Communications Limited

Head of Marketing and Promotions

Main Function:

This is a key sales leadership position for the catholic owned Media houses and an established cluster of Radio stations and a countrywide newspaper.

The position will be for an initial 6 month contract with an option for renewal

The holder of the position will be tasked with formulating and implementing a Marketing Strategy for Waumini Communications Limited, its subsidiaries, newspaper and Radio brands, and the control of the marketing department to achieve monthly, quarterly and annual revenue goals

Job Functions

Guided by the Catholic Ethics in Advertising ;

Lead the sales team in generating new business accounts and increase revenue to the companyDesign and deliver top line revenue and meet targets as agreed with the supervisorProvide accurate forecast of monthly and quarterly revenue to the director and other relevant officers and formulate ways to achieve the targetsEstablish and maintain strong relationships with key customersIdentify marketing opportunities and competitor analysis with the aim to improve the marketing of the company brands and the effective promotion of increase audience and listenership of the company’s stations.Build a solid direct sales portfolio and develop opportunities to maximise sales by developing public relations and maintain excellent relationships with existing clientsIdentify opportunities for product promotion through social media and managing the interface of social networksPromote brand specific products by engaging in exhibitions, events and conferencesDevelop a thorough understanding of the local stations, markets/communitiesDevelop and direct the implementation of our sales and marketing strategy.Responsible for the development and delivery of marketing presentations and the procurement of promotional merchandiseInvolved with the collection, analysis and interpretation of marketing data and researchDevelop and maintain the company’s website and mobile site to ensure presence in the Digital WorldManagement of marketing budgets and ensuring cost effective utilization.Qualifications/Required Skills/ExperienceA Bachelor’s degree in Marketing , Communication, Public Relations or other Business Related CourseAt least two years’ experience in media sales or sales managementAn understanding of strategic account management, newspaper and radio ratings, media planningStrategic management of inventory and ratesAbility to forecast revenueMust be proficient in developing plans for revenue growthMust be able to work well with other departments to achieve success;Ability to work independently and collaboratively with others, have excellent communication skills, flexibility and assertiveness to meet goalsRequires demonstrated strong organizational and interpersonal skillsOur recruitment procedures shall apply
Applications should be addressed to:-
Secretary General
Kenya Episcopal Conference – Catholic Secretariat
P.O. Box 13475-00800
Nairobi.
Applications much reach us on or before 30th August, 2012