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Positions Available: (1) CEO for Ethiopian Bottling Company (2) Marketing Manager
Job Location: Addis Ababa, Ethiopia
The Executive will be responsible for managing all aspects of the Company’s operations, strategy and growth plans. The Executive shall report directly to the Board of Directors of the Company and shall actively lead and participate in strategic, operational and financial discussions and presentations to the Board. The Executive will be responsible for designing and executing on an operations improvement and growth plan as well as new product development and execution. In addition to the Executive’s normal leadership responsibilities during his/her employment with the Company, he/she shall (a) manage all of the Company’s human resources, budget and annual action plans and steer the Company in the direction of achieving its vision, goals and mission, and (b) perform any other duties assigned to her by the Board of Directors. The Chief Operating Officer (COO), The VP of Sales and Marketing and the Chief Financial Officer (CFO) of the Company shall directly report to the Executive.
Preferred Skills & Experience:
Sector Knowledge (water/beverages) is strongly preferred and significant FMCG experience is a must.
Significant experience in East Africa.
10-15 years of FMCG experience with at least 5 years of relevant experience in setting up a bottling plant, heading projects and or production lines in the beverage sector.
At least 5 years of general management experience including leading sales and marketing, production, finance, HR and supply chain operations.
The Marketing Manager will lead the development and execution of marketing strategies and plans for the brand to maximise long-term volume and profit flow, increase the long-term value of the brand and ensure sustainable competitive advantage and growth. The Marketing Manager will be responsible for managing the set up and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets. The Marketing Manager is also responsible for responsible for Brand profit & loss, accountable for delivering unified communications, direct marketing expense (DME) and Brand contribution goals. These entails the development of appropriate media plan such as advertising, sales promotion, giveaways, truck branding, POS, publicity, outdoor ad, sponsorship, exhibitions, event marketing programs etc.
Required Experience
8- 10 years brand marketing experience in a FMCG environment, preferably in a water bottling company
Educational Requirements:
Bachelor’s Degree in Marketing Management or related courses
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