Regional Sales Representatives Jobs in Kenya

Job Vacancy: Regional Sales Representatives

The primary roles for the regional sales Representative shall be: –

• Proposing CBA’s for each given outlet and forwarding to channel Managers.(Monthly volumes, discounts, payments, credit limits, displays etc).


• Generating daily orders as per the set targets& trading terms.


• Collecting the sales revenue within the agreed credit terms.


• Ensuring that the given outlets are stocking all the brands & SKU’s and listing of new products within 90 days in all outlets from the date of release.


• Developing monthly sales driven proposals for modern trade,Wholesale and Retail channels and submitting to the immediate Manager 30 days in advance for evaluation and approval.


• Implementing and supervising approved sales driven programs and promotions in given outlets and ensuring the proposed goals and objectives are achieved.


• Strategically placing of promotional & communication (POS) materials in each outlet and ensuring they are well protected by shop owners.


• Negotiating for good displays and shelve space in the given outlets and ensuring that our products are well displayed and merchandised therein.


• Monitoring and recording competitors’ activities and their brand share per shop.


• Supervising and managing support staff who may be placed in your outlets.


• Filling BAF and opening new accounts in the given region.


• Managing and guiding given wholesalers to ensure that we drive huge volumes of our products through them.


• Stock management and ensuring customers carry zero damages and expiries in their stores.


• Monitoring the trade to capture any new outlet coming up & give the information to the Territorial Manager and follow up to account opening.


• Follow-up on order delivery.


• Giving daily performance report.

The following are the operational guidelines for the Regional Sales Reps:-

• Shall have approved daily sales itinerary and shall visit customers as per the approved itinerary.


• Encouraging wholesalers to visit and sell to small shops and referring small shops that do not have accounts to wholesalers.


• Notifying the Trade Development Manager, Territorial Manager, Marketing Manager or Trade development retail Reps whenever gaps are identified or noted which may require retail coverage.


• Maintaining updated data base, sales records & stock records for each customer.


• Shall always carry clean samples in the sample bags.


• Shall always carry enough POS materials in the van.


• At all times ensure outlets are having adequate testers in the shelves.


• Ensuring that all shops have adequate stocks at all times, and maintaining forward cover for minimum 4 days for each brand, variant and SKU.


• In conjunction with the shops management develop sales driven promotion calendar and forward to territorial sales manager for approval.


• Training customers & customers staff in our products Knowledge & handling.


• Teaching customers on stock management in terms of proper handling & storing, stock levels holding and stock rotation.


• Retrieving and exchanging damages.


• Monitoring stocks movement and taking corrective action when a customer is noted to hold excess stocks which may not sell in 6 months or which may prevent the customer to pay or purchase first moving products.


• Growing customer purchase by way of increment of SKU’s level holdings, increment of credit limits and order sizes accordingly in relation to the demand of products per outlet.


• Notifying the Territorial manager when a customer stops purchasing as agreed or closes down.


• Properly guiding new accounts on what to purchase as per the demand of our products in that particular market/town /location/area, etc.


• Building and developing rapport and business relations with customers.


• Prices monitoring and administration to ensure control at both wholesale and retail level.


• Monitoring and giving feedback on customer and consumer purchase behavior


• Proper utilization of any allocated resources to you or your outlets.


• Adherence to given sales guidelines and policies.

Key Deliverables

• Achieving the set sales targets per given shop in both Sku & Revenue.


• Collection of revenue within the agreed terms.


• Well stocked and merchandized outlets.


• Identifying potential customers filling in BAF & Account Opening forms and following up to account opening stage.


• Managing all approved sales driven promotions and achieving the agreed goals & objectives.


• Zero damages and expiries or near expiry per outlet.


• The Regional Sales Reps reports to the director and channel managers

How to Apply

If you meet the above requirements please send your CV to [email protected] 

We will only contact shortlisted candidates.