Communications and Marketing Manager at Practical Action Kenya

Practical Action is an international non-governmental organization (NGO) that uses technology to challenge poverty in developing countries. We find out what people are doing and help them to do it better. Through technology we enable poor communities to build on their skills and knowledge to produce sustainable and practical solutions – transforming their lives forever and protecting the world around them.

We’re a global change-making group. The group consists of a UK registered charity with community projects in Africa, Asia and Latin America, an independent development publishing company and a technical consulting service. We combine these specialisms to multiply our impact and help shape a world that works better for everyone.

ABOUT THE ROLE

This is an exciting opportunity to join an innovative and forward-thinking international development organization that puts ingenious ideas to work so people in poverty can change their world. Reporting to the Head of Business Development, Marketing & Communications; this highly influential role will shape Practical Action’s regional communication strategy and marketing

approach with the private sector in the region.

The Communications and Marketing Manager will take lead in designing and delivering innovative communications and marketing strategies that inspire public and private support, influence policy decisions and achieve Practical Action’s strategic ambitions.

The function will also be responsible for maintaining a positive public image of Practical Action and be responsible for rolling out Practical Action’s recently refreshed brand and new visual identity. The post holder will also be expected to build a team of sector experts to champion Practical Action’s strategic partnerships with corporates and opportunities with the growing private sector in Kenya and the region.

She/he is also responsible for and managing the regional office’s media-related activities and ensuring that Practical Action in Africa and globally is able to exploit the opportunities presented by Nairobi’s position as a regional media hub.

ACCOUNTABILITIES

Leadership and Strategic Alignment

• Lead Practical Action’s ‘out-of-the-box’ communications and marketing strategies, processes, products and tools, used to advance the organization’s strategic ambitions, vision and impact through its work.


• Lead the exploration of new in-country corporate fundraising markets, digital and social media engagement based on market research and new trends in the sector


• Lead development of internal and external communication protocols aligned to PA brand.


• Maintain creative direction, including features/functionality and value propositions for Practical Action’s work in the region.


• Serve as a key member of the team providing strategic inputs into organizational strategy, ensuring flows of information between management and relevant staff members.


• Lead, manage and motivate a team of communication & marketing experts, ensuring that they have clear work objectives and individual/team work plans and receive meaningful feedback on their performance.

Strengthening Profile, Generating Funding and Managing Relationships 

• Lead in the development and nurturing of strategic relationships with the private sector and corporates to realize funding from for the change ambitions,


• Contribute to the development of proposals ensuring that they align with our strategic plans and will contribute to overall impact.


• Create communications partnerships that can complement fundraising partnerships or lead to fundraising partnerships in future.


• Lead the development of our brand and external positioning by taking advantage of national and international media based in Nairobi to bring the Practical Action story to new audiences across Africa and worldwide.


• Contribute to Practical Action’s advocacy and knowledge generation and management initiatives to leverage maximum impact in line with our global change ambitions and cross cutting themes of gender inequality and climate change.

Delivering Quality

• Work closely with Teams to communicate Practical Action’s delivery and impact aimed at enhancing visibility of our work.


• Lead Practical Action’s brand roll out internally and externally, enhance brand guidelines, and its utility within a national context and with partners.


• Use Nairobi’s strategically important location as a regional media hub to generate relationships with key print, broadcast and digital journalists and generate positive coverage of Practical Action’s work across Africa in line with context specific engagement plans.


• Lead the generation and dissemination of high quality content for various audiences, reflective of Practical Action approach and brand.


• Measure and report on digital and social KPIs and provide strategic and tactical recommendations based on insights gained.


• Ensure social media is being used effectively and innovatively to engage and connect public audiences with our campaign goals


• Oversee PA East Africa social media platforms and take responsibility for content sourcing, writing, editing and publishing.


• Manage Practical Action’s communication and marketing external service providers such as printers, translators, graphic designers, photographers, digital agencies and video editors.

PERSON PROFILE

To be successful in the role, the ideal candidate will be able to demonstrate:

Experience & Knowledge

• Experience and knowledge in ingenious marketing strategies.

Essential

• A Degree in relevant field such as Mass/media Communication / International relations / Journalism


• t least five years working experience in communications and documentation


• Experience directly working in or with the private sector and on corporate partnerships.


• Strong understanding of approaches for communicating information to a wide range of audiences including media relations


• Advanced proficiency in graphic design and/or photography


• Ability to multi task, work under pressure and to meet tight deadlines, responsive to external requests and strong team player.


• Excellent communication skills with excellent command of the English language.


• Excellent editorial skills to write, review and edit reports and products (in English) for dissemination and publications.


• Experience identifying target audiences and devising promotional and marketing strategies to engage, inform and motivate current and potential partners


• Willing and able to travel widely in country to support field teams.


• Experience working in a multi-faceted organization and with shared goals across global teams.

Desirable

• Fluency in Swahili or other regional languages


• Excellent skills in social media planning, strategy and measurement


• Proven ability to communicate verbally with a wide range of actors and audiences.


• Proven experience in people management, performance management and supporting the learning and development of individuals.


• videography and/or web design skills

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