Digital Marketing Executive Job in Kenya

Digital Marketing Executive

Mission Statement for the Role: 

Support the tele-sales team by driving
qualified leads from social media and other digital marketing channels. Be part
of the mission of bringing internet to every home in Africa.

Overall Responsibility: 

Leverage the existing social media channels
(Facebook and Instagram) and a digital strategy to target potential customers
and deliver them as qualified leads to telesales.

Financial:

None

People:

None

Key SMART Results for A-Player Success

• Execute the content calendar
  across all social media channels with 50% (3 of 6) posts targeting lead
  generation, the other 50% supporting branding and storytelling, with a
  target of 10% of all telesales coming from socials- Q3 2023


• Assume responsibility for the
  planning and execution of the content calendar, with an increased target
  of 20% of telesales leads coming from social media- Q4 2023


• Support the execution of the
  digital marketing campaign by the agency, coordinating assets and timely
  approvals. Work directly with the agency on analysis and reporting,
  ongoing updates to ads as necessary, and updating internal team of
  progress daily or as necessary – all under the guidance and direction of
  the commercial director- Q2 2023


• Assume responsibility for weekly
  monitoring and monthly reporting to Commercial team of performance of all
  digital tactics, including insights / learnings and recommendations for
  campaign modification and growth – Q3 2023


• Spending at least 3 days per
  month in the field with our customers and listening in on telesales calls,
  translating visits into key learnings and working with commercial director
  to create strategic recommendations and tactics based on the learnings –
  Q2 2023

Level of Management Experience Required (Mandatory & Nice to
Have)

None

Department stage of development where this
role sits

Scaling

Key Competencies (H, M,
L)

• Exceptional written and verbal
  communication skills – H


• Ambitious with a desire to learn
  and grow within the organization – M


• Driven to meet and exceed goals
  and targets -H


• Experience working in our
  communities (BOP) – H


• Ability to analyze data and share
  a report with insights – H

Mandatory Criteria if
Any with no exceptions to hire

• 2 – 3 years experience managing a
  Kenyan brand’s social media channels


• At least 2 years experience with
  Facebook Ads, Google Ads and Google Analytics


• Intermediate level proficiency in
  Microsoft Office or Google equivalent


• Fluent in English and Kiswahili.

How to Apply

CLICK HERE TO APPLY