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Who We Are
Girl Effect is an international non-profit that builds media that girls want, trust and need. From chatbots to chat shows, and TV dramas to tech, our content helps adolescent girls in Africa and Asia make choices and changes in their lives.
We create safe spaces for girls, sharing facts and answering questions about health, nutrition, education, and relationships, empowering girls with the skills to negotiate and redefine what they are told is possible “for a girl”.
Our reach is 50 million and counting. And we’re using technology to reach girls at scale so every girl can choose to be in control of her body, her health, her learning and her livelihood.
Because when a girl unlocks her power to make different choices that change her life, it inspires others to do so too. She starts a ripple effect that impacts her family, community, and country.
That’s the Girl Effect.
Background
With the support of MSD for Mothers, Girl Effect is designing, launching, and implementing an 18-month project to develop a new digital product or products that will help connect young women in Kenya to sexual and reproductive health services and products (oral contraception, IUDs, implants, consultations with gynecologist and more. Digital technologies have opened up new ways for women to access these products and services online. However, there are still too many barriers that prevent young women from taking advantage of these options.
Girl Effect is bringing together young women, service providers and other key stakeholders to co-create and test prototypes and products for a new digital product or products that will work with existing platforms to expand access to healthcare across Kenya.
Girl Effect has embarked on an 18-month co-creation project with the ultimate goal of creating a minimum viable product (MVP) that is truly responsive to adolescent girls’ SRH needs. This co-design process will draw on girls’ lived experience, particularly that of accessing SRH services and products, and their own creativity and determination. The process will also equip the girls with the skills and tools needed to take a seat at the table with donors, providers, and tech experts to build the tools and services they want.
Context
Girl Effect has begun a co-design process that draws on girls’ lived experiences, particularly their journeys to access SRH services and products, and harnesses their creativity and determination. The process is also designed to equip girls with the skills and tools needed to take a seat at the table with donors, providers, and tech experts to build the tools and services they want. The purpose of this product ecosystem will be to
Reach the highest # of young people that we can in both locations, Migori and Nairobi
Spark and ignite conversation! Ideally, we are seeing high volumes of questions, at which point we will push people to the chatbot and the service linkage concierge
Inspire young people to take charge of their health and bodies and engage in discussion
Drive girls towards service uptake wherever relevant
Big Idea:
Ignite Curiosity and Generate Conversation about Sexual Health for Urban and Rural Audiences in Kenya.
The Audience
Overall: Young people between the ages of 18-24 years old
Primary audience
- Girls aged 15 - 19 yrs in both Nairobi (Urban) and Migori (Rural parts of Kenya)
Secondary Audience
- Girls aged 10-14 years
- Male sexual partners (Boyfriend and other sexual partners)
- Enabling audience (Parents, friends)
Our immediate target audience during this phase of the MVP is adolescent girl aged 15-19 years who needs to access contraceptives and other reproductive health services.
We anticipate the service could potentially reach girls of younger ages, between 10-14 years, especially in Migori county, where the sexual debut age is lower due to cultural practices.
During the later stages of the pilot, we will explore the possibility of widening our audience to include her male sexual partners, who have a considerable influence on her reproductive health choices. Design considerations should factor potential inclusion of male audiences in the future. This male audience could be her peers and older male sexual partners up to the age of 50 years who engage her sexually in exchange for financial benefits.
Within this context, we’re looking for a music production company to create an original music track, 6 radio spots, 6 podcasts and either radio show takeovers or 6-8 pre-recorded radio show segments.
The radio content is focused on the rural audience in Migori, and the objective is to reach young people in lo-fi or no-fi contexts, sparking conversations and questions and leading them to the USSD and/or helpline to up-take services if relevant.
Scope Summary
Girl Effect is seeking an Audio Production Agency to produce ongoing audio content for the MSD Kenya chatbot. The scope of work would include:
- Working with our Kenya Create team to understand the project brief.
- Assist in audio producing an original track
- Assist in producing radio spots and vox pop content.
- Assist in developing and planning community activations (small community-based events).
- Learn and consistently apply Girl Effect’s editorial policies and values, production standards, and safeguarding procedures.
- Assist with other production needs.
- Comply and adhere to our Safeguarding policies.
- Working with the Kenya Create team to get approval at every stage of the audio production process. From writing to post-production.
Deliverables
- 1 original music track - 90 seconds
- 6 radio spots - 30 seconds each
- 6-8 radio segments - talk shows or others
- 6 Podcast recordings sessions(video and audio)
What do we want the podcast & song to achieve?
Listeners should:
THINK: This content is relatable and speaks to me
FEEL: I really like how this is a space that addresses issues affecting me
DO: Because of this content, I want to share what I have learned and
my thoughts with my peers.’
Expected Commitment
- The assignment is expected to take approximately 2 months to complete, with the possibility of an extension.
- The consultant's assignment period is from August to October, with a possibility of extension.
Procurement Timelines
- Terms of reference published: July 27th 2023
- Deadline for responses: August 8th 2023
- Consultant selection, contracting and briefing: Mid-August
Who You Are:
Skills and expertise:
- You have been in the audio production space for 5+ years, with a background in creating original music soundtracks. You’ll have a well-built portfolio of audio work. Any SBCC work is an added plus.
Project Management: Ability to effectively manage projects, coordinate teams with diverse skill sets, develop project strategies, and ensure successful execution from start to finish. Have a strong work ethic to execute all projects in the intended timeline with support from the GE team.
Local Market Knowledge: Strong understanding of local trends, landscape, and cultural nuances to tailor creative outcomes that resonate with the target audience in the country you are working. Experience creating audio content, for youth audiences, especially Kenyan girls from low-middle income backgrounds. Passionate about making a positive difference in the life of young people.
Time and Budget Management: Proficiency in delivering projects on schedule and within budgetary constraints, ensuring efficient allocation of resources and adherence to financial targets.
Creative Ideation: Skill to generate innovative and unique ideas aligned with our objectives and target audience(girls and women), fostering creativity and pushing boundaries to deliver outstanding creative work. You will have a proven ability to work with subject matter experts and ‘translate’ their expertise into appropriate content for the target audience.
Multi-platform Expertise: Proficiency in creating content for diverse platforms such as digital, social media, print, TV, and radio, leveraging each platform's unique features to engage the target audiences. Experience in health-related content/Behavior change content production in the field of Sexual and Reproductive Health and Rights would be a massive bonus.
Branding and Storytelling: Capability to craft compelling narratives and storytelling techniques that effectively communicate the Girl Effect message, create emotional connections, and build brand loyalty.
Technical Proficiency: Proficiency with audio editing software, like ProTools, Adobe Audio, Logic Pro X to ensure efficient and high-quality output.
Collaboration and Teamwork: Demonstrated ability to collaborate effectively with clients, creative teams, copywriters, designers, and stakeholders to bring ideas to life, fostering a collaborative and productive work environment.
Language: Effective communicator and writer in English and Kiswahili with the ability to synthesize, communicate and simplify complex language concepts per the needs of girls and young women.
Safeguarding: Experience working with young adults and understanding of policies involved when working with minors.
Attitudes we are looking for:
- Comfortable with complex organizational structures and multiple stakeholders
- Comfortable with shared decision making
- A ‘do-er thinker’
- Enthusiastic about talking to and interacting with people across cultures and geographies - this role will require extensive conversations, presentations, documentation and fire-fighting
- Highly empathetic and context-sensitive - able to balance conflicting needs and priorities decisively
- Mission-driven and cares about making a difference in the lives of young people and vulnerable sections of society.
Proposal Submission
Your proposal, should you be interested (Max 10 pages), should cover
Technical Proposal
Your understanding of the brief and why you feel you are well-placed to advise us on this
Credential/Profile/CV- Please showcase any previous work that you consider relevant to what we are trying to achieve, how we approach our work, and the audience we cater to. Describe the qualifications, experience, and capabilities of the firm or consultant in providing the requested services.
Samples- Links to samples of works you’ve done before in relation to our requirements- **Reference-**Provide at least three references for similar contracts with a description of the service provided and the contract periods of performance.
Financial Proposal
Breakdown of Costs with applicable taxes and other charges clearly identified in KES. Consultants should provide their daily or hourly billing rate or their proposed fixed fee for the requested deliverables.- All applicable taxes should be quoted separately;
In their proposal, the bidder must demonstrate an understanding of the requirements described in the RFP and demonstrate how the bidder will meet the requirements of the evaluation criteria.
Technical and Financial proposals will need to be submitted as separate documents. Financial bids will not be opened until the technical evaluation and then only for those proposals deemed qualified and responsive.
GE is not liable for any cost incurred during the award/contract preparation, submission, or negotiation of the award/contract. All submitted documentation and/or materials shall become and remain the property of GE.
VALIDITY of the proposal shall be for 90 days from the date of bid closure.
Evaluation Criteria
The criteria against which proposals will be evaluated are listed below.
Technical Evaluation
- Interpretation and understanding of this TOR - 10%
- Quality of work samples provided, including those of similar assignments-20%
- Experience in public outreach using songs, video documentaries, docu-drama, podcasts, etc-10%
- Showcases relevant experience in having done previous similar work with relevant agencies or organizations - 10 %
- Geographical Experience in Kenya-5%
- Evidence of a minimum of three contactable references - 5%
- Experience and Qualification, share your CV/Profile/Credentials- 10%
Financial Evaluation
- Value for money/proposed budget breakdown - 30%
Tax
Applicants are advised to ensure that they clearly understand their tax position regarding Kenya’s local jurisdiction tax legislation provisions.
Disclaimer
GE reserves the right to determine the structure of the process, the number of short-listed participants, the right to withdraw from the proposal process, the right to change this timetable at any time without notice and reserves the right to withdraw this tender at any time, without prior notice and without liability to compensate and/or reimburse any party. GE shall inform ONLY successful applicant(s). The process of negotiation and signing of the contract with the successful applicant(s) will follow.
Safeguarding
You may be required to undertake safeguarding checks. Shortlisted consultants will be assessed on our organizational values at the interview stage. The successful consultant will be expected to adhere to our safeguarding policy. We encourage you to read and understand our safeguarding policy, the executive summary of which can be found Here.. We have zero-tolerance for all forms of violence against children, beneficiaries and staff.
Equal Opportunities
Girl Effect Services is committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. We are proud to be an equal opportunity workplace.
We are committed to building an organization that is increasingly representative of and works extensively with the communities that we serve. To this end, due regard will be paid to procuring consultancy service organizations and individuals with diverse professional, academic and cultural backgrounds.
How to apply
Please submit proposals, as described above, to suppliers@girleffect.org by 8th August 2023, 5:00 pm EAT latest. Please clearly mark your email with the subject ‘Audio Production Agency for KE’‘.
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