Fundraising and Communications Officer

Country: Kenya

Organization: Brooke East Africa

Closing date: 20 Jul 2023

Role Brief

Position: Fundraising and Communications Officer

Company: Brooke East Africa

Location: Nairobi

Presence: Kenya Office

Sector: Fundraising and Communications

Website: https://www.thebrooke.org/

Organizational Background

Brooke is an international animal welfare charity dedicated to improving the lives of working horses, donkeys and mules, operating in Africa, Asia, Latin America and the Middle East, reaching over two million working horses.

Brooke employs over 900 staff worldwide including; vets, animal welfare experts and development specialists.

Brooke works in various ways;

• With animals – Brooke relieves their suffering through treatment and education, and undertake research to improve their welfare.


• With owners - By working with owners Brooke addresses the most common and severe problems to ensure a healthier future.


• With Health Services – Working with local vets and other providers to improve the availability and quality of service of working animals.


• With Governments – Brookes advocates for local, national and international institutions to include the welfare of working equine animals in policy and implementation.

Organizational Values

Values

We are proud to be Brooke. We are resourceful, share new ideas and help each other succeed. Together we make change happen.

Vision

Our vision is of a world in which working horses, donkeys and mules are free from suffering and have a life worth living.

Mission

Our mission is to achieve immediate and lasting positive change to the lives of working horses, donkeys and mules and the communities that depend on them.

Our Beliefs

We believe all animals deserve dignity, respect, and compassion. We understand the relationship and partnerships between working horses, donkeys and mules and the people that depend on them

We believe a kinder, more compassionate world is possible; a world which truly recognises and values the interdependence between animals, humans, and the environment.

We believe that good animal welfare starts with people. We recognise that in order to achieve change at scale, we need to inspire compassion in others.

We believe that for positive change to be sustainable, people need to have the capability, motivation, and opportunity to realise progress.

We believe that by improving the welfare of working equids, we also contribute towards building resilient and thriving communities and a fairer, more just, world

Purpose of the Role:

Brooke is looking to recruit Fundraising and Communications Officer who will play a vital role in generating funds for the organization through various fundraising activities and initiatives. This position requires a strong understanding of fundraising strategies, donor relationship management, and the ability to develop and implement effective fundraising campaigns. The Fundraising and Communications Officer will work closely with the fundraising team and other stakeholders to support the organization's financial goals and objectives. In addition, the role will be supporting both internal and external information and communication requirements in line with best practice so as to enable Brooke achieve high impact donkey welfare programs.

The role will be important in supporting the communication activities of BEA for increased Brooke’s visibility, and improved documentation and communication of programme results, experiences and success stories to different stakeholders (including donors), and for fund raising. The communication activities are also to facilitate and support BEA’s work on policy influencing, as well as education and awareness raising on equine welfare.

Main Tasks and Responsibilities

Fundraising Strategy and Planning:

1. Collaborate with the fundraising team to develop/update and implement an overall fundraising strategy aligned with the organization's mission and goals.


2. Conduct research and analysis to identify new fundraising opportunities and potential donor prospects.


3. Provide input and recommendations for fundraising campaigns and initiatives.


4. Support donor cultivation and relationship management activities.


5. Build and maintain positive relationships with existing and prospective donors.


6. Develop personalized cultivation plans for major donors and steward them through regular communications and engagement opportunities.


7. Support the Fundraising and Communications Manager in responding to donor inquiries, acknowledge contributions, and ensure timely and accurate donor recognition.

Grant Writing and Proposal Development:

1. Identify and research grant opportunities from foundations, corporations, and government agencies.


2. Prepare and submit compelling grant proposals and applications to secure funding.


3. Collaborate with program staff to gather relevant information and data for grant proposals.

Fundraising Events and Campaigns:

1. Support in planning, organizing, and execute fundraising events, including galas, charity auctions, and community outreach programs.


2. Coordinate online fundraising campaigns, leveraging social media platforms and email marketing tools.


3. Monitor and evaluate the effectiveness of fundraising events and campaigns and make recommendations for improvement.

Donor Database Management:

1. Maintain accurate and up-to-date donor records in the fundraising database.


2. Track and analyse donor data to identify giving patterns, trends, and opportunities for donor engagement.


3. Generate regular reports on fundraising activities, donor contributions, and campaign results.

Donor Stewardship and Reporting:

1. Ensure timely and accurate reporting to donors, including progress updates, impact reports, and financial statements.


2. Provide regular communication and stewardship to donors, keeping them informed about the organization's work and the impact of their contributions.

Collaboration and Teamwork:

1. Collaborate with the fundraising team, program staff, and other relevant stakeholders to ensure fundraising efforts align with organizational objectives.


2. Support and assist in cross-functional initiatives and projects as needed.

Coordinating BEA’s Communication and Public Relations Activities:

1. Develop and implement BEA’s communication strategy in line with the international Brooke communication strategy.


2. Be responsible for compliance with the Brooke’s brand guidelines to ensure standardized and consistent messaging to key stakeholders and the public.


3. In consultation with the Regional Director and the FCM, be responsible for managing reputation, appropriate public relations and marketing to maintain and enhance the BEA’s image and visibility.


4. Raise the visibility of BEA at local and national events in public outreach and awareness initiatives and through the media (newspapers, radio, TV, magazines, etc.)


5. Ensure that the work of BEA retains a high visibility via the use of the media, contribution to in country publications.


6. consultation with the Regional Director and FCM, be responsible for compliance with the Brooke brand guidelines.


7. As directed by the Regional Director and or the FCM, organize for visits from the Brooke UK Fundcom team, trustees, donors, journalists and partner staff to BEA.

Documenting and Communicating BEA Experiences and Achievements:

1. Solicit information on a regular basis (from BEA direct programmes and form partners) for update in the website, blogs and other channels to meet the organizational goals.


2. Identify and collect case stories, images and video clips to provide up-to-date information for fundraising team, for public communication and for regular programme reports.


3. Ensure a high level of information flow to the FCM, Regional Director and the UK.


4. Prepare periodic reports (e. g. annual reports) for public use (not technical report).


5. Organize information in the BEA shared folder or other such like platforms, including photos and video clips for preparing proposals, reports, and other communication materials to donors and supporters.


6. Provide support, arrange and coordinate BEA meetings and events, as well as BEA’s participation in public forums.


7. Proper archiving of photographs, footage, and case stories in an orderly manner.

Working with the Media

1. Regular monitoring and analysis of the impact of media coverage, focusing on the civil society sector and equine welfare.


2. Develop and maintain lists of (including mailing lists) of key media partners.


3. Building and maintaining close working relationships with the media.


4. Assist in the management of media communications, campaigns, and coverage.


5. Prepare media briefings, press releases and images for the press.


6. In consultation with FCM, Snr. Advocacy Officer and Regional Director, react speedily to media enquiries, organizing interviews and identifying spokespeople as appropriate.


7. In consultation with FCM and Regional Director, network with relevant channels to build a reputation for the BEA that will resonate with key stakeholders including partners.

IEC Materials

1. Work closely and provide technical support to the programme staff (BEA and partners’) on the development of appropriate IEC materials (posters, leaflets, brochures, billboards, etc.).


2. Work closely and provide technical support to the Advocacy Advisor in relation to the production and use of communication materials in the policy influencing work.


3. Coordinate the development of communication and promotion materials (video clips, posters, calendars, shirts, etc.) by the country office.


4. Work with the prequalified service providers for photography, filming, design, printing, editing and related tasks that may be required by BEA.


5. In consultation with the FCM, Finance and Operations Manager, Admin and Logistics personnel, and the Regional Director, coordinate work to produce quality IEC materials including (brochures, t-shirts, face mask, photographs, films, etc.).

Supporting and Facilitating Communication for Fund Raising Activities of both BEA and London Office

1. Work closely with the Head Office and BEA Fundraising and communications Department in preparing and providing information and documents (e. g. case stories, pictures, video documentation, etc.).


2. Provide information and actively participate in digital media of the Brooke (the website, social media channels etc.).


3. Contribute stories and articles for publications of the Brooke, based on the programme and experiences of the country programme.


4. Ensure that the work of BEA retains a high visibility worldwide, via submission of regular and high- quality information to the UK office in consultation with the FCM and the larger BEA team.


5. Respond and update information, case stories, pictures and video footages and data requests from the UK Fundcom team and the BEA team as required.

BEA Staff and Partners’ Support and Capacity Development

1. Handling and maintenance of BEA’s audio-visual equipment.


2. Ensure that BEA staffs are kept up to date of web-based communication and information management system.


3. Provide technical support to BEA staff and partners’ staff on communication.


4. Provide/Facilitate training and capacity building of BEA and partners’ staff on communication related issues.


5. Regularly update the FCM, RD, the BEA team and the Brooke UK relevant staff on issues from the media.

General

1. Perform such additional tasks as may reasonably be required by the FCM and the Regional Director.


2. Work with UK staff on the development and maintenance of a BEA website.


3. In undertaking the role, comply with all Brooke global and country policies and procedures.


4. Need to ensure that case studies for BEA work including Restricted Funding project reports are collected and submitted in time.


5. This list of tasks may not be exhaustive and will be reviewed from time to time.


6. Populating the RAG table of Restricted Funding projects

Key Knowledge, Qualifications, Skills, Competencies and Experience

The skills, abilities, experience and knowledge outlined below provide a summary of what is required to carry out this job effectively. They also form the selection criteria on which the decision on who to appoint will be made. Please ensure that you show how you meet the criteria outlined below in your application.

Knowledge and experience

1.At least a first degree (Bachelors) in a relevant communication – Communication Studies, Public Relations, Resource Mobilisation, Development Studies or related fields. journalism, international development, law or animal health/welfare discipline

2.Significant experience (over 5 years) working in a dedicated advocacy / journalism position on international development cooperation, experience in media, public relations, communications, fund Raising and related works.

3.Demonstrable experience of preparing reports and conference presentations to describe policy research activities

4.Knowledge of basic animal welfare concepts and an understanding of the importance of working equines to the economies of developing countries

5.Experience of developing institutional IEC materials

6.Good understanding of the media and communications environment in the East African region.

7.Good experience in documentation and communication with different kinds of supporters and donors.

8.Excellent communication skills (oral and written) in English and Kiswahili.

9.Good and creative ability and skills in the use of audio-visual equipment.

10.Good information management skills, including the ability to write clear and concise reports for variety of audiences.

11.Commitment and enthusiasm for the Brooke’s mission and values in promoting equine welfare.

12.Experience in working in the NGO Sector.

13.Knowledge of basic animal welfare concepts and the importance of working equines to households / the economy.

14.Strong IT skills

How to apply

• All applications should be addressed to the undersigned on or before 20th July 2023, 00.00hrs.


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  For consideration, please send your application to:
  

Apply through this link: https://www.brightermonday.co.ke/listings/fundraising-and-communications-officer-nxrx6x

Only shortlisted candidates will be contacted.

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  Brooke is an equal opportunity employer

  
  


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  Professional Conduct: The Brooke East Africa staff must adhere to the values and principles outlined in Brooke way - Standards for Professional Conduct. These are Integrity, Accountability, Service and Equality.

  
  


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  Gender Equality: Brooke East Africa is committed to gender equality in all positions. We offer benefits that provide an enabling environment for men and women to participate in our workforce including parental leave, gender-sensitive security protocols and other supportivebenefits.

  
  

  Brooke East Africa considers all applicants based on merit without regard to race, ethnicity, sex, colour, national origin, religion, sexual orientation, age, marital status and disability.

  
  


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  For further details regarding the organization, please visit: www.thebrooke.org